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emerging markets user experience

Posted by Vijayalaxmi Hegde on Thu, Nov 02, 2017 @ 10:44 AM

The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.
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Global Marketing user experience

Posted by Ed Hartigan on Wed, Nov 01, 2017 @ 12:30 PM

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top spots on the priority lists of CMOs everywhere.
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Globally Speaking is a program for and from localization professionals.