Localization Strategy Localization

Posted by Roman Civin on Thu, Jul 26, 2018 @ 11:45 AM

You’re a localization program manager seeking constant improvement and innovation. You want to improve your program and strive to make changes that create the most impact, but that are also long-lasting. Not sure where to start? Use my framework below to refresh your approach, to rally a team around a cause, or to start your localization journey. It’s really a mindfulness exercise, using open questions to help you rethink your habits.
Localization Strategy Global Digital Marketing

Posted by Lee Densmer on Fri, Jun 15, 2018 @ 11:45 AM

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
Localization Strategy

Posted by Vijayalaxmi Hegde on Tue, Jul 18, 2017 @ 10:35 AM

For translation and localization services to be successful, the buyer must be knowledgeable and informed. No matter the money you’re ready to pour, no matter if your translation company is an A player—if you, the buyer, are clueless about what is required for effective translation and localization, your global expansion is bound to hit hurdles. 
Localization Strategy

Posted by Lee Densmer on Tue, Mar 07, 2017 @ 11:37 AM

Startups and global growers often jump into localization quickly—their markets demand it. A+ for enthusiasm! They are achieving success in their new markets by offering in-language content. But they may not have a quality plan, vendor management approach, technology vision, or workflow strategy.
Localization Strategy

Posted by Vijayalaxmi Hegde on Wed, Jan 11, 2017 @ 07:36 AM

Many a translation failure has little to do with the translation itself. In fact, a translation tries to imitate the way the copy was written in the first place. These ‘upstream’ errors, though, can be easily avoided if content writers know who the ultimate consumers of their work will be — worldwide. If that's not always possible, at least some coordination can and must be arranged between content writers and translators.
Localization Strategy

Posted by Vijayalaxmi Hegde on Wed, Dec 14, 2016 @ 11:22 AM

Much as you wish to be ensconced in your world of code, the truth is, the product you build is for human beings in the real world. And for that to happen across the globe, the code, product information, and a ton of other content has to be translated into a multitude of languages. Some of it, like code and user interface text, has everything to do with you, the developer.
Localization Strategy

Posted by Lee Densmer on Mon, Dec 12, 2016 @ 12:30 PM

As your business grows, you may need to support additional functions like a helpdesk, a content development group, a functional testing team, or even your localization management team. Critical divisions supporting your core business such as these deserve your full attention, as they can make or break your customer experience.
Localization Strategy

Posted by Vijayalaxmi Hegde on Thu, Oct 27, 2016 @ 10:09 AM

The State of Inbound 2016 report from HubSpot was released last month. More than 4,500 respondents from 132 countries took the survey. What are these international marketers’ challenges and how do they propose to resolve them? We provide a few key points.
Localization Strategy

Posted by Tucker Johnson on Mon, Oct 24, 2016 @ 12:03 PM

One of the most useless questions I can ask a new client is, “Is your localization program growing?” Of course it’s growing! And if it isn’t, you certainly aren’t going to admit that to me (go ahead and let me know in the comments section, I dare you!). The more important questions are how you are growing, what is driving this growth, and what your plans are to manage this growth. Some clients grow quickly, and some evolve more gradually over time. Of the clients I’ve worked with who have successfully managed their growth, I have noticed that they all have some of the same practices. Growth is never easy, but if you learn from these experiences, it doesn’t have to be painful.
Localization Strategy

Posted by Vijayalaxmi Hegde on Tue, Oct 18, 2016 @ 11:30 AM

International inbound marketing is dead without localization: that should be obvious enough. (If not, read our blog post on why translation is crucial to inbound marketing.) But what are some of the most important things that you, as an inbound marketer, need to know about translation and localization? Here’s a quick list.



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