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Localization

Posted by Tammi L. Coles on Wed, Jun 27, 2018 @ 11:45 AM

The American venture capitalist Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) presented her highly anticipated Internet Trends Report at the Code Conference in Rancho Palos Verdes, California, on May 30th. Popularly called the Meeker Report, this year’s 294-slide presentation provided a wealth of analyses on everything from new video content types to military-civilian cooperation in artificial intelligence initiatives. The report offers insights that buyers of global language services can use in the development of their multilingual business strategies.
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Localization

Posted by Erik Vogt on Tue, Jun 19, 2018 @ 11:45 AM

In the first post in our series on demystifying localization trends, we talked about the use—and abuse—of the term ‘real time’, and what real-time localization really looks like. Real-time localization is, in the end, not easy to pin down. (We explain it with concrete examples.)
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Localization Asia

Posted by Doug McGowan on Thu, May 17, 2018 @ 11:45 AM

China has an internet user population of over 771 million, with the average user spending 27 hours online per week. Considering China’s vast online presence, what sort of UX are today’s Chinese websites offering? Are users satisfied? And are there major differences from what we’re used to in the West besides the language?
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Localization Global Digital Marketing

Posted by Lee Densmer on Tue, May 08, 2018 @ 11:45 AM

You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.
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SEO Localization

Posted by Hinde Lamrani on Thu, May 03, 2018 @ 11:45 AM

You can’t grow your business without increasing traffic to your web content. Your on-page SEO and content optimization efforts go a long way in helping bring potential international customers to your site.
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Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
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Localization

Posted by Lee Densmer on Mon, Jan 29, 2018 @ 12:38 PM

Companies invest a lot of money into making sure that they are meeting the cultural requirements of their audience. We’ve all seen horrible examples where translation or image usage has been offensive.
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Localization

Posted by Lee Densmer on Tue, Dec 19, 2017 @ 09:23 AM

When a blog post is popular, it means it struck a chord with readers: it exposed a business problem, proposed a novel way of thinking about something, or described a new way of doing things. Ten of our blog posts in 2017 soared above the rest. We’ve gathered them into this list so you can check out what you might have missed.
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Localization

Posted by Lee Densmer on Fri, Oct 27, 2017 @ 04:45 AM

Our industry is one-of a kind, sitting at the crossroads of culture, linguistics and language, and IT. It’s a weird place where language nerds and technology geeks meet. Most people in localization come from the disciplines of business, technology or linguistics, but rarely all three (or even two). So who among us, when we were new to localization, wouldn’t have loved a book explaining the industry?
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SEO Localization Global Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.

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Globally Speaking is a program for and from localization professionals.