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Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
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Localization

Posted by Lee Densmer on Mon, Jan 29, 2018 @ 12:38 PM

Companies invest a lot of money into making sure that they are meeting the cultural requirements of their audience. We’ve all seen horrible examples where translation or image usage has been offensive.
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Localization

Posted by Lee Densmer on Tue, Dec 19, 2017 @ 09:23 AM

When a blog post is popular, it means it struck a chord with readers: it exposed a business problem, proposed a novel way of thinking about something, or described a new way of doing things. Ten of our blog posts in 2017 soared above the rest. We’ve gathered them into this list so you can check out what you might have missed.
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Localization

Posted by Lee Densmer on Fri, Oct 27, 2017 @ 04:45 AM

Our industry is one-of a kind, sitting at the crossroads of culture, linguistics and language, and IT. It’s a weird place where language nerds and technology geeks meet. Most people in localization come from the disciplines of business, technology or linguistics, but rarely all three (or even two). So who among us, when we were new to localization, wouldn’t have loved a book explaining the industry?
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SEO Localization Global Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.
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Localization

Posted by Lee Densmer on Wed, Jul 12, 2017 @ 11:34 AM

Buying by the unit—whether by the hour or by the word—might be out of date, and can do a disservice to your enterprise by setting traps for you along the way. Yet many enterprises still buy this way, hoping it will bring maximum savings, control, and ease of financial measurement.
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Localization

Posted by Lee Densmer on Fri, Jul 07, 2017 @ 10:59 AM

Your job, as a technical or marketing writer, is to make every word you write count. So if the content you are writing will be localized—whether it’s user assistance, web content, online help, or marketing material—then writing with localization in mind can add substantial value to your work.
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Localization

Posted by Vijayalaxmi Hegde on Thu, May 25, 2017 @ 11:57 AM

Unsure of the right terminology to use? Gearing up to build a style guide for your app or website translation, but don’t know where to start? Always admired a global company’s content style and wondered how they pull it off?
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Localization

Posted by Lee Densmer on Wed, May 03, 2017 @ 11:47 AM

Your organization develops a variety of content types to drive your business: web content, technical documents, blogs, knowledge base articles or FAQs, marketing materials, software/UI, and legal content. Add ever-increasing amounts of customer-generated content like reviews, and the sheer volume of content—and the velocity with which it’s created—can be overwhelming.
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Localization

Posted by Doug McGowan on Mon, Mar 27, 2017 @ 11:00 AM

Have you ever been frustrated at having to find and audition narrators for each language, and book the recording studios, only to have an unexpected revision require re-recording at a later date? For e-learning and training videos, the solution may just be Text-to-Speech (TTS). And for languages other than English, that solution might best be sourced from a local entity that really knows the language.

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Globally Speaking is a program for and from localization professionals.