Global Marketing

Five Keys to Taking Your Brand to New Markets

Posted by Lee Densmer on Wed, Sep 13, 2017 @ 04:40 AM

Your business’s brand equals the perception everyone has about it and its products. When you’re a global business (or you want to be), it’s quite a challenge to control that.
Global Marketing

Nine Global Growth Hacks for Ecommerce Companies

Posted by Vijayalaxmi Hegde on Tue, Sep 12, 2017 @ 09:40 AM

In an ecommerce business, maximizing revenue is hard enough in your first market.
Global Marketing

Who's Up for Localization Class? Google's Asking

Posted by Vijayalaxmi Hegde on Tue, Aug 29, 2017 @ 10:30 AM

  We’re beginning to see a lot of content coming up around the localization industry. In the past, we reviewed a book on globalization, and now there’s a massive open online course (MOOC) on localization. It can’t be anything but good news for the industry—we need as much attention as we can get.  Localization Essentials has a lot going for it, given that it’s offered by Google. Its celebrity status aside, the course, hosted on Udacity, has many nice touches, light humor, insider insight, and some hands-on learning, too. Overall, this student enjoyed it and learned quite a few new things.
SEO Localization Global Marketing Digital Marketing

Moravia Partners with Oban International to Help You Win at Global Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.
Global Marketing

Localize for India—the Numbers Demand It

Posted by Vijayalaxmi Hegde on Wed, Jun 28, 2017 @ 11:58 AM

We’ve always known it—and now we have the facts to back it up. A just-released report from KPMG and Google on Indian languages provides much-needed critical data to back what we’ve always said: you need to localize into Indian languages, despite the seemingly all-encompassing English proficiency.
Global Marketing

The State of Global Marketing Today

Posted by Jill Polanycia on Tue, Jun 20, 2017 @ 07:40 AM

Gone are the days of print-based marketing. Messaging and content types, channels, and processes have all changed in today’s digital marketing world. And then you go global and multiply it by any number of languages, and localization is now a part of marketing, rather than an afterthought once the campaign goes live.
Global Marketing

Ten Tips to Win the Global Millennial Consumer

Posted by Lee Densmer on Mon, Jun 12, 2017 @ 01:16 PM

What marketer can’t stop talking about the Millennials? Brands around the globe are grappling to reach this generation by understanding what inspires and drives their attitudes and behaviors. (Hint: it’s vastly different from the generation before).
SEO Global Marketing

Shortcut to China SEO: What’s Different Between Google and Baidu [Infographic]

Posted by Doug McGowan on Wed, May 17, 2017 @ 05:18 AM

If your job involves SEO, chances are you already know a lot about how Google ranks websites, and how to optimize your site accordingly. But in China, where Google exited in 2010, the search engine you need to optimize for is Baidu. So do you need to learn a whole new set of rules? 
Global Marketing

The Four P’s of Global Content Marketing…[Podcast]

Posted by Libor Safar on Wed, May 10, 2017 @ 09:10 AM

Plan. Produce. Promote. Perfect. On the surface, these four stages in the global content marketing process might seem self-evident. Or maybe even easy. Nothing could be farther from the truth.
Global Marketing

Nine Things You Need to Know About Localizing into Japanese

Posted by Vijayalaxmi Hegde on Tue, May 09, 2017 @ 10:50 AM

Japanese is spoken by about 125 million speakers, primarily in Japan, where it is the national language. It’s nowhere near the reach of a language such as Chinese, but in the localization world, you ignore it at your own peril. Japanese customers have some of the highest localization quality expectations. They also command some of the fattest wallets online. What can you know about Japanese that would save you from tripping up and never be forgiven by Japanese customers? We sat down with expert linguists Ayako Okuno, Ayako Jun Maekawa, Tatsuya Hirai, and Mariko Tokashiki—all from Moravia Linguistic Services—and Doug McGowan from our Marketing team based in Tokyo.

Subscribe

Follow us    

Other Moravia Blogs

What You Need to Know About Marketing Medical Devices in Emerging Markets: Part 2
イエスノーで簡単診断:貴社のローカリゼーションは何型?
Renato 说全球:像 Netflix 一样同时在 130 个国家或地区发布本地化产品是一个什么样...
Globally Speaking is a program for and from localization professionals.