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Global Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 24, 2018 @ 12:50 PM

Reverie Language Technologies from Bengaluru recently released a report on Indian-language app use by smartphone users in India. The report is based on usage data compiled from the Swalekh Flip app—an Indic keyboard provided by Reverie—between January and June 2017. Here, we share some key data points from the report. And we couldn’t help but notice this is the second such report on Indian languages to come out in the space of a few months. Go figure.
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Global Marketing

Posted by Lee Densmer on Mon, Jan 15, 2018 @ 09:54 AM

You’ve killed it in your home market. Now you’re ready to bust more borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instinct have no place here.) How do you evaluate your potential in new markets?
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Global Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 10, 2018 @ 07:55 AM

A picture may speak a thousand words, but are we really sure which thousand words those are?
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Global Marketing

Posted by Vijayalaxmi Hegde on Mon, Dec 18, 2017 @ 11:02 AM

India, China, and the 10 countries comprising Southeast Asia present the perfect market conditions for the ride-sharing business. The region is the world’s largest internet market and is growing rapidly, propelled by young, middle-class consumers eager to spend.  Predictably, the ride-sharing business is at its most competitive in this region, making innovation a necessity. What can its counterparts around the world learn from what’s happening here?
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Global Marketing

Posted by Lee Densmer on Tue, Dec 12, 2017 @ 10:17 AM

When you’re going global, translating your campaigns is a given—global marketers don’t even give this a second thought anymore. But the problem is that too many brands are getting the rest of it wrong.
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Global Marketing global social media

Posted by Lee Densmer on Tue, Nov 07, 2017 @ 12:48 PM

Have you ever wanted to race to conquer obstacles involving tunnels, 20-foot walls, nets, fire, ice, electricity, and mud? You can do just that in a Tough Mudder event. The Tough Mudder challenges are maybe a bit sadistic—and gleefully so as you might judge from the passion of the participants—but people sign up in droves. For example, there's an obstacle called the Augustus Gloop in which competitors climb up a plastic shaft through cascading water. Electroshock Therapy—probably the event’s signature challenge—has participants running through a gauntlet of dangling electric wires. (The rest of us are fascinated, but we will stay in our armchairs, thank you very much.)
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Global Marketing user experience

Posted by Ed Hartigan on Wed, Nov 01, 2017 @ 12:30 PM

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top spots on the priority lists of CMOs everywhere.
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Global Marketing

Posted by Ed Hartigan on Tue, Oct 17, 2017 @ 11:00 AM

For B2B companies, content marketing has proven to be a hugely successful strategy. It’s based on a simple idea: create a regular flow of valuable content that helps your audience understand and tackle their business issues—and keeps your brand top of mind for when they’re ready to buy. But getting that content right in your own market is challenging enough. How do you replicate the approach in markets you’re less familiar with?
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Global Marketing

Posted by Ed Hartigan on Mon, Oct 02, 2017 @ 10:30 AM

Let’s be honest: traditional localization and marketing operations have never consulted each other much. In most companies, they operate in departmental silos, stubbornly refusing to acknowledge that they need one another.
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Global Marketing

Posted by Lee Densmer on Wed, Sep 13, 2017 @ 04:40 AM

Your business’s brand equals the perception everyone has about it and its products. When you’re a global business (or you want to be), it’s quite a challenge to control that.

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Globally Speaking is a program for and from localization professionals.