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Global Digital Marketing Social Media

Posted by Andy Jarosz on Thu, Sep 06, 2018 @ 11:45 AM

Social media communication is an essential part of global business. Companies operating on multiple continents will often have local social media accounts too, ensuring that relevant content is delivered to each market. Managing so many accounts across countries, languages and cultures presents significant challenges to any business, and in the unforgiving spotlight of the online world, mistakes are inevitably amplified, causing potentially lasting damage to a brand. So how should a business plan its global social media activity to take advantage of the many opportunities these channels offer?
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Global Digital Marketing

Posted by Andy Jarosz on Tue, Aug 21, 2018 @ 11:45 AM

  Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.
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Globally Speaking Podcast Global Digital Marketing

Posted by Lee Densmer on Wed, Aug 08, 2018 @ 11:45 AM

Most B2B marketers starting their outreach would quickly admit they could use some advice. You don’t know what you don’t know, right? With so many theories and strategies out there, it can be hard to pick an approach and gain momentum.
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Global Digital Marketing Social Media

Posted by Lee Densmer on Tue, Aug 07, 2018 @ 11:45 AM

Online chat is exploding in popularity. But it’s not just people talking to each other. It’s people talking to brands, too.
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Global Digital Marketing Content Development Best Practices

Posted by Lee Densmer on Tue, Jul 31, 2018 @ 10:45 AM

As your brand grows in this digital-only world, the content you have online explodes as well. It’s your FAQs, product descriptions, customer service content, and user-generated content (UGC) such as product reviews. And since being online means you are inherently doing business globally, the amount of translated content is increasing as well.
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Global Digital Marketing

Posted by Moravia Marketing on Tue, Jul 17, 2018 @ 11:45 AM

In May, Facebook announced plans to roll out chat translation in Messenger.
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Global Digital Marketing

Posted by Andy Jarosz on Tue, Jun 26, 2018 @ 11:45 AM

Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests can ruin all of our hard work!”
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Localization Strategy Global Digital Marketing

Posted by Lee Densmer on Fri, Jun 15, 2018 @ 11:45 AM

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
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User Experience (UX) Global Digital Marketing

Posted by Jim Compton on Thu, Jun 14, 2018 @ 11:45 AM

A significant focus of my career has been studying language industry practices in the context of broader world trends.
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Global Digital Marketing

Posted by Jim Compton on Tue, Jun 12, 2018 @ 11:45 AM

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.

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Globally Speaking is a program for and from localization professionals.