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Global Digital Marketing

Posted by Moravia Marketing on Tue, Jul 17, 2018 @ 11:45 AM

In May, Facebook announced plans to roll out chat translation in Messenger.
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Global Digital Marketing

Posted by Andy Jarosz on Tue, Jun 26, 2018 @ 11:45 AM

Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests can ruin all of our hard work!”
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Localization Strategy Global Digital Marketing

Posted by Lee Densmer on Fri, Jun 15, 2018 @ 11:45 AM

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
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User Experience (UX) Global Digital Marketing

Posted by Jim Compton on Thu, Jun 14, 2018 @ 11:45 AM

A significant focus of my career has been studying language industry practices in the context of broader world trends.
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Global Digital Marketing

Posted by Jim Compton on Tue, Jun 12, 2018 @ 11:45 AM

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.
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Localization Global Digital Marketing

Posted by Lee Densmer on Tue, May 08, 2018 @ 11:45 AM

You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.
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Global Digital Marketing

Posted by Adam Esli Badenhorst on Tue, May 01, 2018 @ 11:45 AM

More and more people are getting on social media—it’s become a mainstream form of communication. With Twitter, Instagram, Facebook, and dozens more, social media has become a key platform for digital marketing. One aspect of this format that many underestimate is so-called User Generated Content (UGC)—there are great volumes of it, and some types (especially reviews) are highly influential in consumer purchase decisions. A 2013 Nielsen Survey has some interesting stats: among the approximately 30,000 respondents, 84% trust and take action based on recommendations from friends and family, and the second-highest influence at 70% is online consumer opinions. The tide has turned from traditional marketing channels to user-generated social media, so it’s time to leverage what your users and consumers are saying.
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Global Digital Marketing Asia

Posted by Doug McGowan on Tue, Apr 24, 2018 @ 11:45 AM

We previously published a post on what companies can do with their corporate names when entering China. When entering Japan, corporate names are pretty straightforward—either keep them in English or render them in katakana. But when it comes to slogans and taglines, it’s not as simple. Do you keep them in English or localize them into Japanese?
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Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
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Global Digital Marketing

Posted by Lee Densmer on Mon, Mar 26, 2018 @ 10:45 AM

The move to digital—everything online, always-on—has brought massive opportunities for supporting your global product launches. We're talking product descriptions, videos, blogs, websites, marketing content, and social media, to name a few.

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How Localized Marketing Can Boost Patient Outcomes
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Globally Speaking is a program for and from localization professionals.