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Localization Global Digital Marketing

Posted by Lee Densmer on Tue, May 08, 2018 @ 11:45 AM

You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.
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Global Digital Marketing

Posted by Adam Esli Badenhorst on Tue, May 01, 2018 @ 11:45 AM

More and more people are getting on social media—it’s become a mainstream form of communication. With Twitter, Instagram, Facebook, and dozens more, social media has become a key platform for digital marketing. One aspect of this format that many underestimate is so-called User Generated Content (UGC)—there are great volumes of it, and some types (especially reviews) are highly influential in consumer purchase decisions. A 2013 Nielsen Survey has some interesting stats: among the approximately 30,000 respondents, 84% trust and take action based on recommendations from friends and family, and the second-highest influence at 70% is online consumer opinions. The tide has turned from traditional marketing channels to user-generated social media, so it’s time to leverage what your users and consumers are saying.
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Global Digital Marketing Asia

Posted by Doug McGowan on Tue, Apr 24, 2018 @ 11:45 AM

We previously published a post on what companies can do with their corporate names when entering China. When entering Japan, corporate names are pretty straightforward—either keep them in English or render them in katakana. But when it comes to slogans and taglines, it’s not as simple. Do you keep them in English or localize them into Japanese?
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Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
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Global Digital Marketing

Posted by Lee Densmer on Mon, Mar 26, 2018 @ 10:45 AM

The move to digital—everything online, always-on—has brought massive opportunities for supporting your global product launches. We're talking product descriptions, videos, blogs, websites, marketing content, and social media, to name a few.
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Global Digital Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 24, 2018 @ 12:50 PM

Reverie Language Technologies from Bengaluru recently released a report on Indian-language app use by smartphone users in India. The report is based on usage data compiled from the Swalekh Flip app—an Indic keyboard provided by Reverie—between January and June 2017. Here, we share some key data points from the report. And we couldn’t help but notice this is the second such report on Indian languages to come out in the space of a few months. Go figure.
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Global Digital Marketing

Posted by Lee Densmer on Wed, Jan 17, 2018 @ 12:32 PM

We had the chance to sit down with Professor Dan Baack, PhD. He’s the Program Director in the Department of Marketing at the University of Denver and an expert in digital advertising, brand management, and international marketing.
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Global Digital Marketing

Posted by Lee Densmer on Mon, Jan 15, 2018 @ 09:54 AM

You’ve killed it in your home market. Now you’re ready to bust more borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instinct have no place here.) How do you evaluate your potential in new markets?
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Global Digital Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 10, 2018 @ 07:55 AM

A picture may speak a thousand words, but are we really sure which thousand words those are?
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Global Digital Marketing

Posted by Vijayalaxmi Hegde on Mon, Dec 18, 2017 @ 11:02 AM

India, China, and the 10 countries comprising Southeast Asia present the perfect market conditions for the ride-sharing business. The region is the world’s largest internet market and is growing rapidly, propelled by young, middle-class consumers eager to spend.  Predictably, the ride-sharing business is at its most competitive in this region, making innovation a necessity. What can its counterparts around the world learn from what’s happening here?

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Globally Speaking is a program for and from localization professionals.