Digital Marketing

Five International Social Media Mistakes You Should Never Make

Posted by Ed Hartigan on Tue, Sep 19, 2017 @ 11:33 AM

I’ve got to start with a confession. There’s no silver bullet for international social media. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the kind of audience you’re aiming for, and what you actually want to achieve. It also depends on what you’re using social media for—whether marketing campaigns, brand building, driving engagement, customer service, or a mixture of all of these.
SEO Localization Global Marketing Digital Marketing

Moravia Partners with Oban International to Help You Win at Global Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.
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