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Digital Marketing

Posted by Lee Densmer on Wed, Jan 17, 2018 @ 12:32 PM

We had the chance to sit down with Professor Dan Baack, PhD. He’s the Program Director in the Department of Marketing at the University of Denver and an expert in digital advertising, brand management, and international marketing.
2
Transcreation Digital Marketing

Posted by Lee Densmer on Mon, Dec 04, 2017 @ 11:33 AM

Adapting a campaign for multiple new locales is a hugely different proposition from creating a campaign in your home market. We have some help for you in the form of a checklist, but first, let’s clear up some misconceptions.
3
Digital Marketing global social media multimedia

Posted by Lee Densmer on Mon, Nov 13, 2017 @ 12:09 PM

Visual content is a critical way to reach your global users.
4
Digital Marketing

Posted by Lee Densmer on Tue, Oct 24, 2017 @ 10:35 AM

Who among us hasn’t bailed before buying something online?
5
Digital Marketing

Posted by Tom Montague on Mon, Sep 25, 2017 @ 11:17 AM

When marketers roll out international digital campaigns—in completely different languages and cultures—the questions soon begin to pile up. How do you measure the effectiveness of your campaigns in different markets? How do you interpret results from a culture you don’t fully understand? And how do you make well-informed decisions about where to invest for the best return?
6
Digital Marketing

Posted by Ed Hartigan on Tue, Sep 19, 2017 @ 11:33 AM

I’ve got to start with a confession. There’s no silver bullet for international social media. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the kind of audience you’re aiming for, and what you actually want to achieve. It also depends on what you’re using social media for—whether marketing campaigns, brand building, driving engagement, customer service, or a mixture of all of these.
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SEO Localization Global Marketing Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.
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