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People at Moravia

Posted by Gabriela Borutova on Thu, Dec 21, 2017 @ 10:35 AM

We all know our traditional annual holiday video—Moravians wishing all the best for the coming year in various ways, from songs to the trending mannequin challenge last year. This year, we wanted to do something different.
2
Globally Speaking Podcast

Posted by Libor Safar on Wed, Dec 20, 2017 @ 11:47 AM

Very few people have never heard of the German IT giant, SAP. But when it comes to how SAP structures its language services department, it’s an entirely different story.
3
Localization

Posted by Lee Densmer on Tue, Dec 19, 2017 @ 09:23 AM

When a blog post is popular, it means it struck a chord with readers: it exposed a business problem, proposed a novel way of thinking about something, or described a new way of doing things. Ten of our blog posts in 2017 soared above the rest. We’ve gathered them into this list so you can check out what you might have missed.
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Global Digital Marketing

Posted by Vijayalaxmi Hegde on Mon, Dec 18, 2017 @ 11:02 AM

India, China, and the 10 countries comprising Southeast Asia present the perfect market conditions for the ride-sharing business. The region is the world’s largest internet market and is growing rapidly, propelled by young, middle-class consumers eager to spend.  Predictably, the ride-sharing business is at its most competitive in this region, making innovation a necessity. What can its counterparts around the world learn from what’s happening here?
5
Global Digital Marketing

Posted by Lee Densmer on Tue, Dec 12, 2017 @ 10:17 AM

When you’re going global, translating your campaigns is a given—global marketers don’t even give this a second thought anymore. But the problem is that too many brands are getting the rest of it wrong.
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Localization Insider

Posted by Doug McGowan on Thu, Dec 07, 2017 @ 10:44 AM

Anybody who visits Japanese websites will be struck by their loud banners, dense text, multiple columns, lots of tiny images, and an overall busy, crowded look. There are many articles explaining the reasons for this phenomenon, and I agree with them…but I also believe there is something deeper that continues to keep Japanese web design this way despite years of progress.
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Globally Speaking Podcast

Posted by Libor Safar on Wed, Dec 06, 2017 @ 12:02 PM

Language localization isn’t just about business. It’s also about people, and sometimes its humanitarian benefits far outweigh any contributions to the bottom line.
8
Game Localization

Posted by Jill Polanycia on Tue, Dec 05, 2017 @ 11:21 AM

We all know that video games have universal appeal—and that games must be customized per market if the game developer wants to experience high-volume global growth and outstanding customer experience. Yet the process of localizing games is complex: extract the text from the code, translate the often casual, slang, or humorous language, build the localized versions of the game, and test to ensure a smooth player experience. But first, you need a localization strategy to select the languages and locales that would level-up your market presence. Andy Johnson of NSI, Inc., shared his experience and advice to make the effort happen smoothly and effectively.
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Global Digital Marketing

Posted by Lee Densmer on Mon, Dec 04, 2017 @ 11:33 AM

Adapting a campaign for multiple new locales is a hugely different proposition from creating a campaign in your home market. We have some help for you in the form of a checklist, but first, let’s clear up some misconceptions.
10
Technology

Posted by Jiri Ulip on Thu, Nov 30, 2017 @ 12:20 PM

A language is difficult enough to master with all its nuances. It’s even trickier if you want to come up with complex rules describing its behavior, and it becomes quite a challenge if you want to use those rules to put the right words together to convey the intended meaning. Now expand that from a single language to a few hundred, and you have the perfect playground. A playground where linguists, hackers, and data enthusiasts can get together and create some cool new things.

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Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
グローバルにECサイトを成功させる10のヒント[PDF]
揭秘日本市场七大搜索引擎优化 (SEO) 策略
Globally Speaking is a program for and from localization professionals.