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Posted by Vijayalaxmi Hegde on Fri, Feb 09, 2018 @ 04:54 AM

If your company has been operating in Spain, you may be considering adding Catalan to your language repertoire based on the developments in the last couple of months. Whether or not you actually add the language will depend on the political developments and market requirements.
2
SEO

Posted by Lee Densmer on Wed, Feb 07, 2018 @ 12:27 PM

Voice search is coming in fast and furious. Voice queries (both on websites and through virtual assistants) will soon dominate search behavior—globally. They're incredibly convenient. They're faster. They may even be safer—it beats typing as you drive.
3
Emerging Markets

Posted by Lee Densmer on Mon, Feb 05, 2018 @ 11:21 AM

Global enterprises have their sights set on Africa. The facts are clear: Africa is the next frontier for worldwide commercial growth. It’s a trillion-dollar market. Ten of the world’s 15 fastest-growing economies are in Africa. And that growth will happen online: 350 million people are active online today—a figure that is growing daily as more and more people get internet access through smartphones.
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Globally Speaking Podcast

Posted by Libor Safar on Wed, Jan 31, 2018 @ 11:31 AM

From a global perspective, the worlds of content creation and localization are symbiotic. Effective communication simply can’t happen on a global scale without both disciplines completely aligned.
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Localization

Posted by Lee Densmer on Mon, Jan 29, 2018 @ 12:38 PM

Companies invest a lot of money into making sure that they are meeting the cultural requirements of their audience. We’ve all seen horrible examples where translation or image usage has been offensive.
6
Technology

Posted by Tammi Coles on Fri, Jan 26, 2018 @ 01:06 PM

As you may have noticed, localization into Indian languages is becoming a hot topic. With greater volumes of Indian-language speakers accessing the internet and using mobile phone apps, companies are perking up and finding ways to reach out to this large population of potential consumers. And Microsoft is one of the frontrunners.
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Technology

Posted by Jim Compton on Thu, Jan 25, 2018 @ 09:57 AM

TAPICC is a pre-standard initiative—sponsored by the Globalization and Localization Association (GALA)—that seeks to tame the wild frontier of today’s CMS/TMS integration landscape. Moravia is “all in” with this initiative. Let me explain why.
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Global Digital Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 24, 2018 @ 12:50 PM

Reverie Language Technologies from Bengaluru recently released a report on Indian-language app use by smartphone users in India. The report is based on usage data compiled from the Swalekh Flip app—an Indic keyboard provided by Reverie—between January and June 2017. Here, we share some key data points from the report. And we couldn’t help but notice this is the second such report on Indian languages to come out in the space of a few months. Go figure.
9
Testing and Engineering

Posted by Jill Polanycia on Mon, Jan 22, 2018 @ 09:44 AM

In the world of software, app, and web development, functional testing is critical. It ensures that your product functions as designed and without unexpected results, errors, or other bugs that can cost you sales, customers, and your brand reputation.
10
Global Digital Marketing

Posted by Lee Densmer on Wed, Jan 17, 2018 @ 12:32 PM

We had the chance to sit down with Professor Dan Baack, PhD. He’s the Program Director in the Department of Marketing at the University of Denver and an expert in digital advertising, brand management, and international marketing.

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Globally Speaking is a program for and from localization professionals.