Localization Insider

Posted by Lee Densmer on Wed, Mar 07, 2018 @ 09:35 AM

You’ve killed it in your home market and sales are growing abroad. But it’s a little crazy out there—you want to drive growth in a controlled, systematic way.

Posted by Jim Compton on Mon, Mar 05, 2018 @ 09:25 AM

The term “composability” has largely remained exclusive to the IT domain, but it’s a concept that has broad relevance, including to the GILT (globalization, internationalization, localization, and translation) industries. Case in point: Moravia has been undergoing our own composability remodel—a move designed to serve our customers in both subtle and profound ways.

Posted by Lee Densmer on Fri, Mar 02, 2018 @ 06:10 AM

B2B buyers expect brands to be highly visible online, with plenty of content so they can research their products or services before engaging with you directly. Sure, this is what your website provides, but you can’t stop there. Social is now part of the buying process. Proof? 75% of B2B buyers and 84% of C- and VP-level executives use social media as a key part of their decision-making process (according to IDC). Social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.

Posted by Libor Safar on Wed, Feb 28, 2018 @ 12:13 PM

LSPs, translators, and buyside decision-makers today are all forced to work with an array of technology options and one-off permutations in order to integrate content management systems (CMS) and translation management systems (TMS) effectively.
Localization Insider

Posted by Doug McGowan on Mon, Feb 26, 2018 @ 08:16 AM

Japanese website design is cluttered because that’s what the Japanese market calls for. It’s driven by the need to have information readily available up front; a need that’s hard-wired into the consumer culture of Japan. Or at least, that’s the argument I made in a previous article. Now, please join me as I attempt to sniff out some more insights into Japanese website design and UX.
Testing and Engineering

Posted by Michal Kolar on Fri, Feb 23, 2018 @ 05:33 AM

With the proliferation of operating systems and web browsers, plus the increasing need to support more languages, software testing is a vast, complicated proposition. Yet, localization managers must push for faster turnaround and lower costs without any impact on quality.
Localization Insider

Posted by Lee Densmer on Wed, Feb 21, 2018 @ 09:22 AM

A great product can take your brand global. But a great product doesn’t become a great global product without a lot of hard work. That’s why localization is critical for any company that believes there should be no such thing as a ‘foreign market’.

Posted by Vijayalaxmi Hegde on Mon, Feb 19, 2018 @ 10:10 AM

Businesses around the world need to sit up and take notice of the new wave of Chinese companies that have reinvented themselves for global markets. What makes these companies different from their older peers of even a decade ago? And what will it take for Chinese companies to flourish abroad?
Globally Speaking Podcast

Posted by Libor Safar on Wed, Feb 14, 2018 @ 01:19 PM

We’re in a localization and globalization market now where more words are translated every day through machine translation than what was translated in the entire human language corpus in the past.

Posted by Vijayalaxmi Hegde on Mon, Feb 12, 2018 @ 12:33 PM

By and large, those of us in the localization industry are multi-cultural and multilingual, traveling the world, celebrating the diversity and power of language. We are interested in languages, culture, and language technology, and how they influence and shape our lives. Many of us also cross over from linguistics and language to the technical side of things.



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How Localized Marketing Can Boost Patient Outcomes
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Globally Speaking is a program for and from localization professionals.