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Language Quality

Posted by Maribel Rodriguez on Thu, Jun 21, 2018 @ 11:45 AM

As brands embrace new, more agile ways of getting their products to international markets, linear processes are being disrupted. Language quality is no different. To get it right, we believe you need to think about quality as a layer, not a step, in your globalization processes. This post explains what we mean by a quality layer—and why it’s absolutely critical to achieving global quality at scale.
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Globally Speaking Podcast

Posted by Lee Densmer on Wed, Jun 20, 2018 @ 10:27 AM

Is literary translation only a bridge between one language to another, or is it an art in and of itself? Is literary work more glamorous or challenging than technical or marketing translation? And is it even possible to render a faithful translation of literature without diminishing or losing the author’s original artistic intent?
3
Localization

Posted by Erik Vogt on Tue, Jun 19, 2018 @ 11:45 AM

In the first post in our series on demystifying localization trends, we talked about the use—and abuse—of the term ‘real time’, and what real-time localization really looks like. Real-time localization is, in the end, not easy to pin down. (We explain it with concrete examples.)
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Localization Strategy Global Digital Marketing

Posted by Lee Densmer on Fri, Jun 15, 2018 @ 11:45 AM

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
5
User Experience (UX) Global Digital Marketing

Posted by Jim Compton on Thu, Jun 14, 2018 @ 11:45 AM

A significant focus of my career has been studying language industry practices in the context of broader world trends.
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Global Digital Marketing

Posted by Jim Compton on Tue, Jun 12, 2018 @ 11:45 AM

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.
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Language

Posted by Jill Polanycia on Fri, Jun 08, 2018 @ 11:45 AM

Language is a fascinating, deeply complex topic being researched in a variety of ways. Professors of linguistics, lexicographers, anthropologists, and cognitive scientists are just a few groups studying language in attempts to understand where it came from, how it’s evolving, and how mankind interacts with it.
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Globally Speaking Podcast

Posted by Lee Densmer on Wed, Jun 06, 2018 @ 11:18 AM

In the language industry, quality is almost an impossible term to define. What exactly do we mean by quality? Accurate translations? Fluency? Adherence to international standards?
9
Emerging Markets

Posted by Andy Jarosz on Tue, Jun 05, 2018 @ 11:45 AM

You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare?
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Agile Localization Technology Industry Insights

Posted by Erik Vogt on Wed, May 30, 2018 @ 11:45 AM

Like any digital, data-driven business process, localization has its fair share of jargon. We hear about ‘agile’ this and ‘hyper-localized’ that. But one of the most common examples you’ll hear in our industry is ‘real-time localization’ or ‘localization in real time’. You’ve probably used the phrase yourself, but would you be confident explaining exactly what it means, beyond ‘really fast’ localization?

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Globally Speaking is a program for and from localization professionals.