Podcast

Building a Global Localization Infrastructure [Podcast]

Posted by Libor Safar on Thu, Aug 31, 2017 @ 11:35 AM

Daniel Sullivan, the director of localization at Tableau Software, knows more than most people about the challenges of transforming critical data into actionable insights on a global scale.
Global Marketing

Who's Up for Localization Class? Google's Asking

Posted by Vijayalaxmi Hegde on Tue, Aug 29, 2017 @ 10:30 AM

  We’re beginning to see a lot of content coming up around the localization industry. In the past, we reviewed a book on globalization, and now there’s a massive open online course (MOOC) on localization. It can’t be anything but good news for the industry—we need as much attention as we can get.  Localization Essentials has a lot going for it, given that it’s offered by Google. Its celebrity status aside, the course, hosted on Udacity, has many nice touches, light humor, insider insight, and some hands-on learning, too. Overall, this student enjoyed it and learned quite a few new things.
Localization Technology

Microsoft's Leaps in Speech Recognition Boost Entire Language Sector

Posted by Libor Safar on Fri, Aug 25, 2017 @ 11:47 AM

Language technology lovers have cause for celebration this week. Microsoft announced that its conversational speech recognition technology has actually surpassed parity with professional human transcribers. With a 5.1 percent error rate, it is a 12 percent leap in error reduction over just last year’s measurements, sets a new industry standard, and is expected to be a boon to a wealth of Microsoft business services, including those in the translation space.
Localization Insider Deep Dive

East-West Rivalry: A Key to Understanding Japan

Posted by Doug McGowan on Wed, Aug 23, 2017 @ 11:41 AM

  Japan Inc. A monolithic society with people of the same ethnicity, sharing the same language, the same values, and wearing the same business suits. That might be your image of Japan, but take a closer look and you’ll see a gaping crack right down the middle.
Podcast

Endangered Alphabets [Podcast]

Posted by Libor Safar on Thu, Aug 17, 2017 @ 11:54 AM

As language-industry professionals, we hear a lot about endangered languages and how the number of spoken languages keeps dwindling worldwide. But what about language writing systems? With roughly 6,000 languages throughout the world, there are surprisingly only about 120 to 140 written language scripts and alphabets. Many of these are disappearing as well.
Travel and Hospitality Game Localization

Using Data to Make Localization Decisions

Posted by Vijayalaxmi Hegde on Tue, Aug 15, 2017 @ 12:02 PM

How much should you translate? For which locales should you adapt your content? Which languages should you prioritize? These localization decisions appear with increasing frequency on a marketing manager’s radar as a company goes global.
Podcast

MultiLingual Magazine: The Pulse of Our Industry

Posted by Jill Polanycia on Thu, Aug 10, 2017 @ 09:55 AM

Despite the global nature of localization, it’s an industry few people know exists. One magazine, MultiLingual, has been the only kid on the block providing updates, trends, and insights into localization, and they’ve been doing it for over 26 years. We were able to chat with the publisher of MultiLingual, Donna Parish, about the magazine’s, and the industry’s, past and present.
Localization Insider

Reaching the Japanese Customer Might Go Smoother with Jazz

Posted by Doug McGowan on Tue, Aug 08, 2017 @ 09:41 AM

In a previous article we talked about how you can leverage manga comics for your marketing in Japan thanks to the country’s love of toons. Today we’ll look at music as a way to give you the advantage. And, no, it’s not the catchy pop tunes you might expect, but rather the not-so-new genre of Jazz.
Podcast

Pricing: Addressing the Elephant in the Room [Podcast]

Posted by Libor Safar on Thu, Aug 03, 2017 @ 09:50 AM

Pricing is always a touchy business issue, in the localization industry as in any other business sector. But the challenge for LSPs and others in the language industry is that translation purchases are typically a fourth-level buying decision in the organization.
Internationalization Game Localization

Sul Sul (Hello): The Impact and Genius of Simlish

Posted by Jill Polanycia on Tue, Aug 01, 2017 @ 01:07 PM

Bloo bagoo? (What’s up?)

Subscribe

Follow us    

Other Moravia Blogs

The Global Digital Content Opportunity in Life Sciences
【Podcast】翻訳業界のテクノロジー最前線
收集多语言终端用户反馈的方法
Globally Speaking is a program for and from localization professionals.