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People at Moravia Moravia

Posted by Jill Polanycia on Tue, May 15, 2018 @ 11:45 AM

With all the recent talk in our industry of automation, AI, machine learning, and robots taking our jobs, at Moravia we know that people are still the driving force behind all that we do, and the reason for our success. It’s no coincidence that being, well, human, is one of our core values.
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Globally Speaking Podcast

Posted by Lee Densmer on Wed, May 09, 2018 @ 11:25 AM

Yuka Ogasawara of Netflix knows a thing or two about how to grow a customer base in the Japanese market. It’s hardly surprising why.
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Localization Global Digital Marketing

Posted by Lee Densmer on Tue, May 08, 2018 @ 11:45 AM

You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.
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SEO Localization

Posted by Hinde Lamrani on Thu, May 03, 2018 @ 11:45 AM

You can’t grow your business without increasing traffic to your web content. Your on-page SEO and content optimization efforts go a long way in helping bring potential international customers to your site.
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Global Digital Marketing

Posted by Adam Esli Badenhorst on Tue, May 01, 2018 @ 11:45 AM

More and more people are getting on social media—it’s become a mainstream form of communication. With Twitter, Instagram, Facebook, and dozens more, social media has become a key platform for digital marketing. One aspect of this format that many underestimate is so-called User Generated Content (UGC)—there are great volumes of it, and some types (especially reviews) are highly influential in consumer purchase decisions. A 2013 Nielsen Survey has some interesting stats: among the approximately 30,000 respondents, 84% trust and take action based on recommendations from friends and family, and the second-highest influence at 70% is online consumer opinions. The tide has turned from traditional marketing channels to user-generated social media, so it’s time to leverage what your users and consumers are saying.
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Globally Speaking Podcast Machine Translation (MT)

Posted by Lee Densmer on Wed, Apr 25, 2018 @ 11:45 AM

Machine translation (MT) is not new to the language industry, but its ability to deliver higher and higher levels of quality has skyrocketed over the last few years. What’s more, with ongoing advancements in neural MT, dramatic improvements are expected in the months ahead. This doesn’t mean that every company should jump on the MT bandwagon or expect to be able to integrate MT applications into their localization processes effectively. Like any major change, gradual implementation produces the best results.
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Global Digital Marketing Asia

Posted by Doug McGowan on Tue, Apr 24, 2018 @ 11:45 AM

We previously published a post on what companies can do with their corporate names when entering China. When entering Japan, corporate names are pretty straightforward—either keep them in English or render them in katakana. But when it comes to slogans and taglines, it’s not as simple. Do you keep them in English or localize them into Japanese?
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Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
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Technology

Posted by Tammi Coles on Tue, Apr 17, 2018 @ 11:45 AM

We love sharing the informative, the provocative, and the jaw-dropping from today’s ever-evolving language technology landscape. Let's dive in!
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Globally Speaking Podcast

Posted by Lee Densmer on Wed, Apr 11, 2018 @ 11:45 AM

How many translators and LSPs have heard the following pleas from engineers, passionate sales people, or even managers at least a few times in your career?

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Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
グローバルにECサイトを成功させる10のヒント[PDF]
揭秘日本市场七大搜索引擎优化 (SEO) 策略
Globally Speaking is a program for and from localization professionals.