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User Experience (UX)

Posted by Jim Compton on Wed, Mar 21, 2018 @ 12:30 PM

The concepts of user experience (UX) and customer experience (CX) are foundational to the way products and content are designed, created, and managed. And further, putting the customer and their experience at the center of the model is a paradigm shift that re-frames the globalization challenge. How can UX/CX designs be made to work across a planet that is culturally and linguistically diverse?
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Localization Insider Events

Posted by Doug McGowan on Mon, Mar 19, 2018 @ 10:46 AM

There will be lots to enjoy at LocWorld36 Tokyo, taking place at the Hilton Tokyo Bay from April 3rd to the 5th. Lots of insightful and informative presentations and workshops. Lots of chances to meet old friends, make new friends, and be successful. But here we’d like to introduce you to a few things that might not have been on your radar.
3
Globally Speaking Podcast

Posted by Libor Safar on Wed, Mar 14, 2018 @ 02:02 PM

Unless you’re doing it for your own personal satisfaction, or possibly as a favor for someone you know, no one wants to work without getting paid. It’s just as true in the language industry as it is in any other business.
4
Technology

Posted by Jill Polanycia on Mon, Mar 12, 2018 @ 11:16 AM

We’ve talked a lot lately about translation technology: how it’s rapidly evolving, providing a wealth of efficiencies and revolutionizing the localization industry. The conversation continues in a recent Globally Speaking podcast episode that points out some of the stumbling blocks—and provides answers on removing tech barriers and getting stakeholders to focus on the bigger productivity and quality picture.
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In the News

Posted by Lee Densmer on Thu, Mar 08, 2018 @ 12:39 PM

A number of women stand out as thought leaders in our industry. They are world travelers, philanthropists, PhDs, and multilinguals. They are active in the translation community, often with board positions at non-profits or leadership positions in industry organizations. They are localization veterans—proving that once you get into this fascinating and fast-moving field, you’re passionate about it and never want to leave. Most share the vision of making information available worldwide for both business and humanitarian purposes. While this list is by no means exhaustive, here are nine women to watch.
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Localization Insider

Posted by Lee Densmer on Wed, Mar 07, 2018 @ 09:35 AM

You’ve killed it in your home market and sales are growing abroad. But it’s a little crazy out there—you want to drive growth in a controlled, systematic way.
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Technology

Posted by Jim Compton on Mon, Mar 05, 2018 @ 09:25 AM

The term “composability” has largely remained exclusive to the IT domain, but it’s a concept that has broad relevance, including to the GILT (globalization, internationalization, localization, and translation) industries. Case in point: Moravia has been undergoing our own composability remodel—a move designed to serve our customers in both subtle and profound ways.
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Posted by Lee Densmer on Fri, Mar 02, 2018 @ 06:10 AM

B2B buyers expect brands to be highly visible online, with plenty of content so they can research their products or services before engaging with you directly. Sure, this is what your website provides, but you can’t stop there. Social is now part of the buying process. Proof? 75% of B2B buyers and 84% of C- and VP-level executives use social media as a key part of their decision-making process (according to IDC). Social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.
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Technology

Posted by Libor Safar on Wed, Feb 28, 2018 @ 12:13 PM

LSPs, translators, and buyside decision-makers today are all forced to work with an array of technology options and one-off permutations in order to integrate content management systems (CMS) and translation management systems (TMS) effectively.
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Localization Insider

Posted by Doug McGowan on Mon, Feb 26, 2018 @ 08:16 AM

Japanese website design is cluttered because that’s what the Japanese market calls for. It’s driven by the need to have information readily available up front; a need that’s hard-wired into the consumer culture of Japan. Or at least, that’s the argument I made in a previous article. Now, please join me as I attempt to sniff out some more insights into Japanese website design and UX.

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Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
グローバルにECサイトを成功させる10のヒント[PDF]
揭秘日本市场七大搜索引擎优化 (SEO) 策略
Globally Speaking is a program for and from localization professionals.