Localization Technology

Content Does Not Equal Text

Posted by Jim Compton on Thu, Oct 19, 2017 @ 11:01 AM

In my blog post Is There Such a Thing as a Foreign Market? I elaborate on one of the key assertions made in the article “Sound and Vision,” published in the September issue of MultiLingual magazine. In both pieces, I suggest that the concept of the “foreign market” may be approaching the end of its useful life. In this post, I’d like to elaborate on a second key assertion from that article: Your content does not equal its form.
Global Marketing

Meet the Marketer: LiveRamp’s Rebecca Stone on Managing a Global B2B Content Marketing Strategy

Posted by Ed Hartigan on Tue, Oct 17, 2017 @ 11:00 AM

For B2B companies, content marketing has proven to be a hugely successful strategy. It’s based on a simple idea: create a regular flow of valuable content that helps your audience understand and tackle their business issues—and keeps your brand top of mind for when they’re ready to buy. But getting that content right in your own market is challenging enough. How do you replicate the approach in markets you’re less familiar with?
People at Moravia

Bringing More Women into IT and Localization

Posted by Lee Densmer on Mon, Oct 16, 2017 @ 11:01 AM

Only 27% of IT jobs are held by women.
Podcast

How Salesforce Drives a Global Localization Engine [Podcast]

Posted by Libor Safar on Wed, Oct 11, 2017 @ 08:30 AM

You don’t become the world’s #1 customer relationship management (CRM) platform without the ability to build close customer relationships yourself—no matter where those customers are or what languages they speak.
Localization Technology

Humans v. Machines? Not ‘Or’ but ‘And’

Posted by Lee Densmer on Tue, Oct 10, 2017 @ 11:46 AM

Technology is shaking up the language industry. Tools are getting better and better at the things only humans used to be able to do—and this is deeply uncomfortable for us. We all recognize that our species has limits, but tools can’t do everything either. So how do businesses leverage the best of both? And how do they help humans get past the struggle with change?
Deep Dive Industry Trends

Iran: A Market You Can’t Do Without

Posted by Vijayalaxmi Hegde on Mon, Oct 09, 2017 @ 10:13 AM

Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be mindful of as you step into this rapidly urbanizing country?
Localization Insider Internationalization

Three Big Things Japanese Companies Are (or Should Be) Doing to Become More Globally Competitive

Posted by Doug McGowan on Fri, Oct 06, 2017 @ 05:50 AM

After reigning atop the World Competitiveness Rankings for half a decade between 1988 and 1992, Japan’s global ranking slipped—way down to 26th for 2017. It’s still the third largest economy in the world, but its economic engine seems to be stuck in idle. End of story? Hold on, let’s take a look at what Japan Inc. is doing to get un-stuck.
Localization Technology

Is There Such a Thing as a “Foreign Market?”

Posted by Jim Compton on Wed, Oct 04, 2017 @ 10:27 AM

If you’re a reader of MultiLingual magazine, you may have caught the article I wrote for the September issue dedicated to the theme of audiovisual content. (If not, I’d encourage you to check it out!) In “Sound and vision,” I describe what I see as the collision of two trajectories that’s resulted in a crisis: the tradition of multimedia being largely excluded from globalization programs, and multimedia’s meteoric rise as a dominant communication channel. Traditional localization, I assert, is not designed to bridge this gap at all.
Global Marketing

Smashing the Localization and Marketing Silos

Posted by Ed Hartigan on Mon, Oct 02, 2017 @ 10:30 AM

Let’s be honest: traditional localization and marketing operations have never consulted each other much. In most companies, they operate in departmental silos, stubbornly refusing to acknowledge that they need one another.
Podcast

Putting “Culturalization” on the Localization Map [Podcast]

Posted by Libor Safar on Thu, Sep 28, 2017 @ 08:15 AM

Do you know the difference between the East Sea and the Sea of Japan? Well, there really isn’t an official one if you live in the western hemisphere. They’re just different names for the same body of water. Unless you happen to be Korean or Japanese.

Subscribe

Follow us    

Other Moravia Blogs

The Global Digital Content Opportunity in Life Sciences
【Podcast】翻訳業界のテクノロジー最前線
收集多语言终端用户反馈的方法
Globally Speaking is a program for and from localization professionals.