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Global Digital Marketing

Posted by Andy Jarosz on Tue, Aug 21, 2018 @ 11:45 AM

  Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.
2
Transcreation Just for Fun Little Loc Lessons

Posted by Lee Densmer on Fri, Aug 17, 2018 @ 11:45 AM

I’m pretty sure I don’t know all there is to know about loc, and I’ve been in the industry for over 15 years. There are endless facets to localization and going global; it’s hard to know it all, let alone stay on top of trends.
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Transcreation Translation

Posted by Lee Densmer on Thu, Aug 16, 2018 @ 11:45 AM

 
4
Machine Translation (MT) Localization Programs

Posted by Moravia Marketing on Tue, Aug 14, 2018 @ 11:45 AM

Despite some early success and rapid advancements, Neural Machine Translation (NMT) is still in its early days when it comes to deployment in a localization program.
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Globally Speaking Podcast Global Digital Marketing

Posted by Lee Densmer on Wed, Aug 08, 2018 @ 11:45 AM

Most B2B marketers starting their outreach would quickly admit they could use some advice. You don’t know what you don’t know, right? With so many theories and strategies out there, it can be hard to pick an approach and gain momentum.
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Global Digital Marketing Social Media

Posted by Lee Densmer on Tue, Aug 07, 2018 @ 11:45 AM

Online chat is exploding in popularity. But it’s not just people talking to each other. It’s people talking to brands, too.
7
Language Quality

Posted by Maribel Rodriguez on Thu, Aug 02, 2018 @ 11:45 AM

In our work with global brands, we have seen that language quality works best when treated not as a step, but as a layer in localization processes. Maintaining high quality involves activities all along the way, not just at certain steps.
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Global Digital Marketing Content Development Best Practices

Posted by Lee Densmer on Tue, Jul 31, 2018 @ 10:45 AM

As your brand grows in this digital-only world, the content you have online explodes as well. It’s your FAQs, product descriptions, customer service content, and user-generated content (UGC) such as product reviews. And since being online means you are inherently doing business globally, the amount of translated content is increasing as well.
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Localization Strategy Localization

Posted by Roman Civin on Thu, Jul 26, 2018 @ 11:45 AM

You’re a localization program manager seeking constant improvement and innovation. You want to improve your program and strive to make changes that create the most impact, but that are also long-lasting. Not sure where to start? Use my framework below to refresh your approach, to rally a team around a cause, or to start your localization journey. It’s really a mindfulness exercise, using open questions to help you rethink your habits.
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Globally Speaking Podcast

Posted by Lee Densmer on Wed, Jul 25, 2018 @ 10:45 AM

Sometimes immediate interpretation is important: at a conference, a government proceeding, a trial. But simultaneous interpretation (also known as live interpretation) is historically difficult across geographies because of a lack of technology and a lack of qualified resources in each country. 

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Globally Speaking is a program for and from localization professionals.