Music and Localization: Fine-Tuning the Universal Language. [Podcast]

Posted by Libor Safar on Wed, May 24, 2017 @ 08:43 AM

Music and Localization

Music may be the universal language, but all listeners aren’t created equal. Neither are their tastes. Different cultures and regions often have widely differing preferences, and localization often plays a pivotal role in adapting music to harmonize with diverse markets.  But how does localizing musical content differ from localizing language?

Globally Speaking RadioIn this episode of Globally Speaking, Renato Beninatto and M. W. Stevens speak with Marty O’Donnell, who wrote the famous jingles for Flintstone Kids and Mr. Clean ads, as well as the soundtracks for several video games including the renowned Halo series, which has been inducted into the Video Game Hall of Fame.

Topics discussed include:

  • How Marty approaches music from a global perspective
  • When localization plays a role and when it doesn’t
  • How new technology is making lip-synching easier
  • How languages for video games are prioritized
  • The localization challenges and opportunities of virtual reality
  • Who manages the localization process after the original version is created?

To listen to the episode, click “play” in the player below. You can also listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, or via RSS.




About Marty O'Donnell

Marty O'Donnell is an American composer known for his work on video game developer Bungie's series, such as Myth, Oni, Halo, and Destiny. He began his music career writing television and radio jingles such as the Flintstones vitamins song and scoring for radio stations and films, before he moved to composing video game music. His score to the Halo trilogy has been called iconic, earning him several awards, and the commercial soundtrack release of the music to Halo 2 was the best-selling video game soundtrack of all time in the United States.
Source: Wikipedia 


To learn more about this program, go to, where you can listen to and also download a full transcript of all episodes.


Topics: Podcast


Read more from our blog

Featured Post
Smashing the Localization and Marketing Silos
The wall between localization and marketing teams damages any global business. Moravia’s Ed Hartigan explains why it’s critical that the two departments align.

Ed Hartigan

Most Popular Post
English is Weird: Starting With the Word 'UP'
English is difficult to learn. One example is the use of the word 'UP', and the vast number of concepts that contain it.

Lee Densmer


Follow us    

Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
微软 AI 要教全世界学中文?详解 Microsoft Learn Chinese
Globally Speaking is a program for and from localization professionals.

Latest Posts