How to Get Started in B2B Marketing [Podcast]

Posted by Lee Densmer
on Wed, Aug 08, 2018 @ 11:45 AM

How to Get Started in B2B Marketing [Podcast] Most B2B marketers starting their outreach would quickly admit they could use some advice. You don’t know what you don’t know, right?

With so many theories and strategies out there, it can be hard to pick an approach and gain momentum.

In this episode of Globally Speaking, Michael Burns, the founder of the PR and marketing firm Burns360, shares his insights into how B2Bs should start marketing to their potential buyers.

Globally Speaking RadioHe discusses:

  • The importance of an online presence
  • Analytics and tracking data online (and top tools)
  • Why the ‘media relations support’ part of PR is important
  • How earned, owned, and paid media are merging
  • The types of analysis to do when you’re getting started
  • Tips on an inbound content strategy

To listen to the episode, click “play” in the player below. You can also listen and subscribe to the podcast on iTunes, Google Play (USA or Canada), Stitcher, Podbean, via RSS or at


About Michael Burns

Michael founded Burns360 nearly three decades ago. He is a specialist in strategic marketing and corporate communications, specifically managing integrated communication campaigns for B2B companies. He loves keeping Burns360 at the forefront of new (and constantly changing) marketing innovations. He holds BA and MA degrees from the University of Texas and an MBA from the University of Houston.

Michael Burns Burns360

To learn more about the Globally Speaking program, go to where you can listen to and download full transcripts of all episodes.

Globally Speaking is a joint venture between Nimdzi and Moravia.

Topics: Globally Speaking Podcast, Global Digital Marketing


Read more from our blog

Featured Post
How Localization at Box Fuels International Revenue
With no such thing as a foreign market, we chat with Hanna Kanabiajeuskaja at Box to learn how they evolved localization to be strategic to their global efforts.

Lee Densmer

Most Popular Post
Why Japanese Web Design Is (Still) the Way It Is
There are linguistic and technical reasons why Japanese websites look cluttered, but behind them is the Japanese consumer culture that prefers that look.

Doug McGowan



Follow us    

Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
揭秘日本市场七大搜索引擎优化 (SEO) 策略
Globally Speaking is a program for and from localization professionals.

Latest Posts