How to Be Globally Appropriate, Locally Relevant (and Avoid Cultural Mistakes) [Podcast]

Posted by Libor Safar on Thu, Nov 09, 2017 @ 06:36 AM
World Cartoon MapNo one wants to offend someone unintentionally. But when you’re a global company that sells to multiple markets worldwide, an unintentional insult in a single region can literally cost millions of dollars in lost sales.

Just ask Michele Coady. Michele is Director for Global Readiness at Microsoft, where she heads a team that monitors geopolitical areas and issues to help ensure Microsoft products and communications are always aware of local sensitivities.

In this week’s episode of Globally Speaking, our hosts ask Michele what her team does—and every company can also do—to avoid making unintentional content errors. In this segment, our focus isn’t on translation issues, but on other aspects of the communication process that localization professionals too often overlook.

Globally Speaking RadioTopics include:

  • Why it’s critical for global companies to stay on top of geopolitical issues and shifts
  • What some of the most sensitive topics are for every company involved in global communications
  • The vital role images play in the communication process
  • How to ensure your products and communications convey local perspectives
  • Examples of some great success stories—and failures that could have been avoided

To listen to the episode, click “play” in the player below. You can also listen and subscribe to the podcast on iTunesGoogle Play (USA and Canada), StitcherTuneIn, via RSS or at



CoadyM-150x150.jpgAbout Michele Coady

Michele Coady has spent over 18 years at Microsoft specializing in international engineering and global readiness. She is currently Director for Global Readiness at Microsoft, where she drives company-wide geopolitical awareness, compliance and risk management.


To learn more about this program, go to, where you can listen to and also download full transcripts of all episodes.


Topics: Globally Speaking Podcast


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