Vijayalaxmi Hegde

My previous work in the language services industry was with a research firm, Common Sense Advisory, and a technology provider, Smartling. At Moravia, I now enjoy writing about various aspects of translation and how it aids and influences global marketing. My other interests are plain language, organic farming, and alternative education.
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Recent Posts

1

Posted by Vijayalaxmi Hegde on Mon, Feb 19, 2018 @ 10:10 AM

Businesses around the world need to sit up and take notice of the new wave of Chinese companies that have reinvented themselves for global markets. What makes these companies different from their older peers of even a decade ago? And what will it take for Chinese companies to flourish abroad?
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Posted by Vijayalaxmi Hegde on Mon, Feb 12, 2018 @ 12:33 PM

By and large, those of us in the localization industry are multi-cultural and multilingual, traveling the world, celebrating the diversity and power of language. We are interested in languages, culture, and language technology, and how they influence and shape our lives. Many of us also cross over from linguistics and language to the technical side of things.
3

Posted by Vijayalaxmi Hegde on Fri, Feb 09, 2018 @ 04:54 AM

If your company has been operating in Spain, you may be considering adding Catalan to your language repertoire based on the developments in the last couple of months. Whether or not you actually add the language will depend on the political developments and market requirements.
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Global Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 24, 2018 @ 12:50 PM

Reverie Language Technologies from Bengaluru recently released a report on Indian-language app use by smartphone users in India. The report is based on usage data compiled from the Swalekh Flip app—an Indic keyboard provided by Reverie—between January and June 2017. Here, we share some key data points from the report. And we couldn’t help but notice this is the second such report on Indian languages to come out in the space of a few months. Go figure.
5
Global Marketing

Posted by Vijayalaxmi Hegde on Wed, Jan 10, 2018 @ 07:55 AM

A picture may speak a thousand words, but are we really sure which thousand words those are?
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People at Moravia

Posted by Vijayalaxmi Hegde on Fri, Dec 29, 2017 @ 02:40 AM

What books do Moravians rank the best in 2017, and why did they choose them?
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Global Marketing

Posted by Vijayalaxmi Hegde on Mon, Dec 18, 2017 @ 11:02 AM

India, China, and the 10 countries comprising Southeast Asia present the perfect market conditions for the ride-sharing business. The region is the world’s largest internet market and is growing rapidly, propelled by young, middle-class consumers eager to spend.  Predictably, the ride-sharing business is at its most competitive in this region, making innovation a necessity. What can its counterparts around the world learn from what’s happening here?
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emerging markets user experience

Posted by Vijayalaxmi Hegde on Thu, Nov 02, 2017 @ 10:44 AM

The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.
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Deep Dive Industry Trends

Posted by Vijayalaxmi Hegde on Mon, Oct 09, 2017 @ 10:13 AM

Since early last year, when partial international sanctions on Iran were lifted, the country has figured prominently among the new markets global companies plan to enter. After all, it’s one of the biggest economies in the Middle East, yet no one had much access to it for several years. What does it take to do business in Iran? What should you be mindful of as you step into this rapidly urbanizing country?
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Global Marketing

Posted by Vijayalaxmi Hegde on Tue, Sep 12, 2017 @ 09:40 AM

In an ecommerce business, maximizing revenue is hard enough in your first market.

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