Tom Montague

Tom Montague is a Senior Client Partner at Oban International, acting as a strategic and business advisor to his clients. Jules Sosso is a Senior Paid Media Strategist, directing paid media activity for a portfolio of high value accounts. Their focus is on helping clients to grow internationally through integrated digital marketing campaigns.

Recent Posts

Digital Marketing

Three Ways to Measure the Success of International Campaigns

Posted by Tom Montague on Mon, Sep 25, 2017 @ 11:17 AM

When marketers roll out international digital campaigns—in completely different languages and cultures—the questions soon begin to pile up. How do you measure the effectiveness of your campaigns in different markets? How do you interpret results from a culture you don’t fully understand? And how do you make well-informed decisions about where to invest for the best return?
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