Lee Densmer

Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
Find me on:

Recent Posts

1
Localization Insider

Posted by Lee Densmer on Wed, Feb 21, 2018 @ 09:22 AM

A great product can take your brand global. But a great product doesn’t become a great global product without a lot of hard work. That’s why localization is critical for any company that believes there should be no such thing as a ‘foreign market’.
2
SEO

Posted by Lee Densmer on Wed, Feb 07, 2018 @ 12:27 PM

Voice search is coming in fast and furious. Voice queries (both on websites and through virtual assistants) will soon dominate search behavior—globally. They're incredibly convenient. They're faster. They may even be safer—it beats typing as you drive.
3
emerging markets

Posted by Lee Densmer on Mon, Feb 05, 2018 @ 11:21 AM

Global enterprises have their sights set on Africa. The facts are clear: Africa is the next frontier for worldwide commercial growth. It’s a trillion-dollar market. Ten of the world’s 15 fastest-growing economies are in Africa. And that growth will happen online: 350 million people are active online today—a figure that is growing daily as more and more people get internet access through smartphones.
4
Localization

Posted by Lee Densmer on Mon, Jan 29, 2018 @ 12:38 PM

Companies invest a lot of money into making sure that they are meeting the cultural requirements of their audience. We’ve all seen horrible examples where translation or image usage has been offensive.
5
Digital Marketing

Posted by Lee Densmer on Wed, Jan 17, 2018 @ 12:32 PM

We had the chance to sit down with Professor Dan Baack, PhD. He’s the Program Director in the Department of Marketing at the University of Denver and an expert in digital advertising, brand management, and international marketing.
6
Global Marketing

Posted by Lee Densmer on Mon, Jan 15, 2018 @ 09:54 AM

You’ve killed it in your home market. Now you’re ready to bust more borders and take advantage of the massive opportunities of global expansion. But before you start investing in global marketing, you need to do some critical thinking. (Gut feelings and instinct have no place here.) How do you evaluate your potential in new markets?
7
Localization

Posted by Lee Densmer on Tue, Dec 19, 2017 @ 09:23 AM

When a blog post is popular, it means it struck a chord with readers: it exposed a business problem, proposed a novel way of thinking about something, or described a new way of doing things. Ten of our blog posts in 2017 soared above the rest. We’ve gathered them into this list so you can check out what you might have missed.
8
Global Marketing

Posted by Lee Densmer on Tue, Dec 12, 2017 @ 10:17 AM

When you’re going global, translating your campaigns is a given—global marketers don’t even give this a second thought anymore. But the problem is that too many brands are getting the rest of it wrong.
9
Transcreation Digital Marketing

Posted by Lee Densmer on Mon, Dec 04, 2017 @ 11:33 AM

Adapting a campaign for multiple new locales is a hugely different proposition from creating a campaign in your home market. We have some help for you in the form of a checklist, but first, let’s clear up some misconceptions.
10
Machine Translation (MT)

Posted by Lee Densmer on Tue, Nov 28, 2017 @ 10:10 AM

It’s not uncommon for an enterprise with a maturing localization program to deploy Machine Translation (MT)—in fact, here at Moravia we believe that MT has a role in every large or growing globalization program.

Subscribe

Follow us    

Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
アフリカ進出にGSPが貢献できる6つの事柄
Moravia 为何支持 TAPICC
Globally Speaking is a program for and from localization professionals.