Lee Densmer

Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
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Recent Posts

1
Digital Marketing global social media multimedia

Posted by Lee Densmer on Mon, Nov 13, 2017 @ 12:09 PM

Visual content is a critical way to reach your global users.
2
Global Marketing global social media

Posted by Lee Densmer on Tue, Nov 07, 2017 @ 12:48 PM

Have you ever wanted to race to conquer obstacles involving tunnels, 20-foot walls, nets, fire, ice, electricity, and mud? You can do just that in a Tough Mudder event. The Tough Mudder challenges are maybe a bit sadistic—and gleefully so as you might judge from the passion of the participants—but people sign up in droves. For example, there's an obstacle called the Augustus Gloop in which competitors climb up a plastic shaft through cascading water. Electroshock Therapy—probably the event’s signature challenge—has participants running through a gauntlet of dangling electric wires. (The rest of us are fascinated, but we will stay in our armchairs, thank you very much.)
3
Localization 101

Posted by Lee Densmer on Fri, Oct 27, 2017 @ 04:45 AM

Our industry is one-of a kind, sitting at the crossroads of culture, linguistics and language, and IT. It’s a weird place where language nerds and technology geeks meet. Most people in localization come from the disciplines of business, technology or linguistics, but rarely all three (or even two). So who among us, when we were new to localization, wouldn’t have loved a book explaining the industry?
4
Digital Marketing

Posted by Lee Densmer on Tue, Oct 24, 2017 @ 10:35 AM

Who among us hasn’t bailed before buying something online?
5
People at Moravia

Posted by Lee Densmer on Mon, Oct 16, 2017 @ 11:01 AM

Only 27% of IT jobs are held by women.
6
Localization Technology

Posted by Lee Densmer on Tue, Oct 10, 2017 @ 11:46 AM

Technology is shaking up the language industry. Tools are getting better and better at the things only humans used to be able to do—and this is deeply uncomfortable for us. We all recognize that our species has limits, but tools can’t do everything either. So how do businesses leverage the best of both? And how do they help humans get past the struggle with change?
7
Industry Trends

Posted by Lee Densmer on Tue, Sep 26, 2017 @ 12:07 PM

Translators have been the staple of the translation business for decades. Linguistics, multilingual communication, and quality of language—this is their domain. They are grammarians and often self-admitted language nerds.
8
Global Marketing

Posted by Lee Densmer on Wed, Sep 13, 2017 @ 04:40 AM

Your business’s brand equals the perception everyone has about it and its products. When you’re a global business (or you want to be), it’s quite a challenge to control that.
9
Localization

Posted by Lee Densmer on Wed, Jul 12, 2017 @ 11:34 AM

Buying by the unit—whether by the hour or by the word—might be out of date, and can do a disservice to your enterprise by setting traps for you along the way. Yet many enterprises still buy this way, hoping it will bring maximum savings, control, and ease of financial measurement.
10
Localization

Posted by Lee Densmer on Fri, Jul 07, 2017 @ 10:59 AM

Your job, as a technical or marketing writer, is to make every word you write count. So if the content you are writing will be localized—whether it’s user assistance, web content, online help, or marketing material—then writing with localization in mind can add substantial value to your work.

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Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
人間と機械の共存共栄
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Globally Speaking is a program for and from localization professionals.