Lee Densmer

Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
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Recent Posts

1
Globally Speaking Podcast Machine Translation (MT)

Posted by Lee Densmer on Wed, Apr 25, 2018 @ 11:45 AM

Machine translation (MT) is not new to the language industry, but its ability to deliver higher and higher levels of quality has skyrocketed over the last few years. What’s more, with ongoing advancements in neural MT, dramatic improvements are expected in the months ahead. This doesn’t mean that every company should jump on the MT bandwagon or expect to be able to integrate MT applications into their localization processes effectively. Like any major change, gradual implementation produces the best results.
2
Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
3
Globally Speaking Podcast

Posted by Lee Densmer on Wed, Apr 11, 2018 @ 11:45 AM

How many translators and LSPs have heard the following pleas from engineers, passionate sales people, or even managers at least a few times in your career?
4
Global Digital Marketing

Posted by Lee Densmer on Mon, Mar 26, 2018 @ 10:45 AM

The move to digital—everything online, always-on—has brought massive opportunities for supporting your global product launches. We're talking product descriptions, videos, blogs, websites, marketing content, and social media, to name a few.
5
In the News

Posted by Lee Densmer on Thu, Mar 08, 2018 @ 12:39 PM

A number of women stand out as thought leaders in our industry. They are world travelers, philanthropists, PhDs, and multilinguals. They are active in the translation community, often with board positions at non-profits or leadership positions in industry organizations. They are localization veterans—proving that once you get into this fascinating and fast-moving field, you’re passionate about it and never want to leave. Most share the vision of making information available worldwide for both business and humanitarian purposes. While this list is by no means exhaustive, here are nine women to watch.
6
Localization Insider

Posted by Lee Densmer on Wed, Mar 07, 2018 @ 09:35 AM

You’ve killed it in your home market and sales are growing abroad. But it’s a little crazy out there—you want to drive growth in a controlled, systematic way.
7

Posted by Lee Densmer on Fri, Mar 02, 2018 @ 06:10 AM

B2B buyers expect brands to be highly visible online, with plenty of content so they can research their products or services before engaging with you directly. Sure, this is what your website provides, but you can’t stop there. Social is now part of the buying process. Proof? 75% of B2B buyers and 84% of C- and VP-level executives use social media as a key part of their decision-making process (according to IDC). Social channels are becoming essential to building relationships with prospects and customers throughout every stage of the customer lifecycle.
8
Localization Insider

Posted by Lee Densmer on Wed, Feb 21, 2018 @ 09:22 AM

A great product can take your brand global. But a great product doesn’t become a great global product without a lot of hard work. That’s why localization is critical for any company that believes there should be no such thing as a ‘foreign market’.
9
SEO

Posted by Lee Densmer on Wed, Feb 07, 2018 @ 12:27 PM

Voice search is coming in fast and furious. Voice queries (both on websites and through virtual assistants) will soon dominate search behavior—globally. They're incredibly convenient. They're faster. They may even be safer—it beats typing as you drive.
10
Emerging Markets

Posted by Lee Densmer on Mon, Feb 05, 2018 @ 11:21 AM

Global enterprises have their sights set on Africa. The facts are clear: Africa is the next frontier for worldwide commercial growth. It’s a trillion-dollar market. Ten of the world’s 15 fastest-growing economies are in Africa. And that growth will happen online: 350 million people are active online today—a figure that is growing daily as more and more people get internet access through smartphones.

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Globally Speaking is a program for and from localization professionals.