Lee Densmer

Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
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Recent Posts

1
Localization Strategy Global Digital Marketing

Posted by Lee Densmer on Fri, Jun 15, 2018 @ 11:45 AM

It’s a hard truth that the KPIs marketers often use to assess localization performance aren’t always relevant or useful. Yeah, it’s nice to know your price per word is going down, or that your deliveries are on schedule 95% of the time, but that data isn’t really showing you how your content performs.
2
Globally Speaking Podcast

Posted by Lee Densmer on Wed, Jun 06, 2018 @ 11:18 AM

In the language industry, quality is almost an impossible term to define. What exactly do we mean by quality? Accurate translations? Fluency? Adherence to international standards?
3
Globally Speaking Podcast

Posted by Lee Densmer on Wed, May 23, 2018 @ 12:44 PM

How do you say “It’s time to revive Latin America’s endangered languages” in Qom? If you don’t know, just ask Cecilia Piaggio. Cecilia is the founder of Latin America Habla, a nonprofit organization dedicated to saving indigenous languages in Argentina and throughout Latin America—starting with Qom.
4

Posted by Lee Densmer on Tue, May 22, 2018 @ 09:45 AM

Top-read blog posts reveal the topics, trends, and tactics that you and your peers find the most interesting. We’ve gathered our most popular posts of the first half of 2018 into this list so you can check out what you might have missed.
5
Globally Speaking Podcast

Posted by Lee Densmer on Wed, May 09, 2018 @ 11:25 AM

Yuka Ogasawara of Netflix knows a thing or two about how to grow a customer base in the Japanese market. It’s hardly surprising why.
6
Localization Global Digital Marketing

Posted by Lee Densmer on Tue, May 08, 2018 @ 11:45 AM

You are a global marketer trying to embed your brand in new markets. You keep hearing about transcreation as a way to do this. But when do you use it? How is it different from translation? And why does it cost so much? I spoke to an expert transcreator, Ellen Bonte, to clear some things up. Here’s the conversation.
7
Globally Speaking Podcast Machine Translation (MT)

Posted by Lee Densmer on Wed, Apr 25, 2018 @ 11:45 AM

Machine translation (MT) is not new to the language industry, but its ability to deliver higher and higher levels of quality has skyrocketed over the last few years. What’s more, with ongoing advancements in neural MT, dramatic improvements are expected in the months ahead. This doesn’t mean that every company should jump on the MT bandwagon or expect to be able to integrate MT applications into their localization processes effectively. Like any major change, gradual implementation produces the best results.
8
Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
9
Globally Speaking Podcast

Posted by Lee Densmer on Wed, Apr 11, 2018 @ 11:45 AM

How many translators and LSPs have heard the following pleas from engineers, passionate sales people, or even managers at least a few times in your career?
10
Global Digital Marketing

Posted by Lee Densmer on Mon, Mar 26, 2018 @ 10:45 AM

The move to digital—everything online, always-on—has brought massive opportunities for supporting your global product launches. We're talking product descriptions, videos, blogs, websites, marketing content, and social media, to name a few.

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Globally Speaking is a program for and from localization professionals.