Lee Densmer

Lee has been in the localization industry since 1999. The things she likes best about the industry include the international colleagues and the challenge of the constantly changing approach to localize with higher quality, shorter turnaround time (TAT), and lower cost. In her spare time she runs in the foothills of Idaho, travels, reads to learn about the world, and plays the piano.
Find me on:

Recent Posts

Global Marketing

Five Keys to Taking Your Brand to New Markets

Posted by Lee Densmer on Wed, Sep 13, 2017 @ 04:40 AM

Your business’s brand equals the perception everyone has about it and its products. When you’re a global business (or you want to be), it’s quite a challenge to control that.
Localization

Seven Reasons Why Unit Pricing Misleads Loc Buyers

Posted by Lee Densmer on Wed, Jul 12, 2017 @ 11:34 AM

Buying by the unit—whether by the hour or by the word—might be out of date, and can do a disservice to your enterprise by setting traps for you along the way. Yet many enterprises still buy this way, hoping it will bring maximum savings, control, and ease of financial measurement.
Localization

Definitive Guide: Writing for Localization

Posted by Lee Densmer on Fri, Jul 07, 2017 @ 10:59 AM

Your job, as a technical or marketing writer, is to make every word you write count. So if the content you are writing will be localized—whether it’s user assistance, web content, online help, or marketing material—then writing with localization in mind can add substantial value to your work.
Deep Dive

This is What a Highly Mature Localization Program Looks Like

Posted by Lee Densmer on Mon, Jun 26, 2017 @ 12:06 PM

A thousand translators. Millions of words. Turnaround times in hours. And more than 100 languages.  That’s a complex program, and there’s even more—it changes all the time. So how do you manage a localization program of such scale and complexity?
Localization Technology

Your Language Tech Stack Is Going to Change…But How?

Posted by Lee Densmer on Wed, Jun 14, 2017 @ 12:27 PM

One thing is sure: your future language technology stack is going to be different from what you use today. But how? We got together our solutions architects (Erik Vogt and Jon Ritzdorf), a technology researcher (Jim Compton), and an international growth manager (Michael Stevens) to discuss just this. We’ll share the top six insights and predictions that came out of this meeting of the minds.
Global Marketing

Ten Tips to Win the Global Millennial Consumer

Posted by Lee Densmer on Mon, Jun 12, 2017 @ 01:16 PM

What marketer can’t stop talking about the Millennials? Brands around the globe are grappling to reach this generation by understanding what inspires and drives their attitudes and behaviors. (Hint: it’s vastly different from the generation before).

Five Steps to Building a Quality Scoring Framework

Posted by Lee Densmer on Tue, May 30, 2017 @ 01:53 PM

Everyone has different ideas when it comes to the quality of a translation. If you ask five different people to judge the quality of a piece, you will probably get five different answers.
Travel and Hospitality

Six Localization Insights from Airbnb

Posted by Lee Densmer on Mon, May 22, 2017 @ 12:10 PM

The sharing economy—where individuals exchange, rent or share goods and services with their peers—has gone global. Airbnb, for example, operates in almost every country in the world. In this episode of Globally Speaking, we discussed the sharing economy with Dan Hill, Director of Product and Growth at Airbnb. Here are the main takeaways.
Localization 101

A Guide to Translation Approach by Content Type

Posted by Lee Densmer on Wed, May 03, 2017 @ 11:47 AM

Your organization develops a variety of content types to drive your business: web content, technical documents, blogs, knowledge base articles or FAQs, marketing materials, software/UI, and legal content. Add ever-increasing amounts of customer-generated content like reviews, and the sheer volume of content—and the velocity with which it’s created—can be overwhelming.
Global Marketing

Digital Marketing and How Localization Must Change [Live Hangout Recording]

Posted by Lee Densmer on Wed, Apr 19, 2017 @ 09:20 AM

All content is marketing content. Every piece of content your business produces is crafted with the intention of selling, educating or increasing customer loyalty. There is a flood of new digital content spurring growth and the velocity can be dizzying. How does this impact localization? How can localization move at the speed of digital?

Subscribe

Follow us    

Other Moravia Blogs

What You Need to Know About Marketing Medical Devices in Emerging Markets: Part 2
イエスノーで簡単診断:貴社のローカリゼーションは何型?
Renato 说全球:像 Netflix 一样同时在 130 个国家或地区发布本地化产品是一个什么样...
Globally Speaking is a program for and from localization professionals.