Jim Compton

Recent Posts

1
Artifical Intelligence

Posted by Jim Compton on Tue, Jul 24, 2018 @ 09:45 AM

On the surface, it may not be obvious how SC 42, the ISO/IEC JTC1 subcommittee focusing on artificial intelligence standards, would be relevant to globalization and localization, but make no mistake: it’s very relevant. As AI continues to mature both technologically and operationally, and as its applications become more commonplace, the standards that emerge will ultimately define the framework by which we conduct much of our business.
2
User Experience (UX) Global Digital Marketing

Posted by Jim Compton on Thu, Jun 14, 2018 @ 11:45 AM

A significant focus of my career has been studying language industry practices in the context of broader world trends.
3
Global Digital Marketing

Posted by Jim Compton on Tue, Jun 12, 2018 @ 11:45 AM

If you’re online, then you’re already global. But you can’t rely on your home market content to grow your brand. Strategic global digital marketing, then, is your power play.
4
Industry Insights Events

Posted by Jim Compton on Mon, Apr 09, 2018 @ 12:45 PM

A fascinating thing about curated public events is that no two people experience the event in the same way. Conferences are particularly like this, especially if they involve multiple parallel tracks. Every attendee must choose their own adventure, and inevitably he/she leaves the event with different learnings and takeaways.
5
User Experience (UX)

Posted by Jim Compton on Wed, Mar 21, 2018 @ 12:30 PM

The concepts of user experience (UX) and customer experience (CX) are foundational to the way products and content are designed, created, and managed. And further, putting the customer and their experience at the center of the model is a paradigm shift that re-frames the globalization challenge. How can UX/CX designs be made to work across a planet that is culturally and linguistically diverse?
6
Technology

Posted by Jim Compton on Mon, Mar 05, 2018 @ 09:25 AM

The term “composability” has largely remained exclusive to the IT domain, but it’s a concept that has broad relevance, including to the GILT (globalization, internationalization, localization, and translation) industries. Case in point: Moravia has been undergoing our own composability remodel—a move designed to serve our customers in both subtle and profound ways.
7
Technology

Posted by Jim Compton on Thu, Jan 25, 2018 @ 09:57 AM

TAPICC is a pre-standard initiative—sponsored by the Globalization and Localization Association (GALA)—that seeks to tame the wild frontier of today’s CMS/TMS integration landscape. Moravia is “all in” with this initiative. Let me explain why.
8
Technology

Posted by Jim Compton on Thu, Oct 19, 2017 @ 11:01 AM

In my blog post Is There Such a Thing as a Foreign Market? I elaborate on one of the key assertions made in the article “Sound and Vision,” published in the September issue of MultiLingual magazine. In both pieces, I suggest that the concept of the “foreign market” may be approaching the end of its useful life. In this post, I’d like to elaborate on a second key assertion from that article: Your content does not equal its form.
9
Technology

Posted by Jim Compton on Wed, Oct 04, 2017 @ 10:27 AM

If you’re a reader of MultiLingual magazine, you may have caught the article I wrote for the September issue dedicated to the theme of audiovisual content. (If not, I’d encourage you to check it out!) In “Sound and vision,” I describe what I see as the collision of two trajectories that’s resulted in a crisis: the tradition of multimedia being largely excluded from globalization programs, and multimedia’s meteoric rise as a dominant communication channel. Traditional localization, I assert, is not designed to bridge this gap at all.
10
Technology

Posted by Jim Compton on Thu, Jul 27, 2017 @ 10:10 AM

In my article Is It Time to Kiss the Digital File Goodbye?, I cite the XLIFF OMOS (“XML Localization Interchange Fragment Format Object Model and Other Serializations”) initiative as an example in support of the assertion that a file-less future is achievable in the localization industry.

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