Jill Polanycia
Recent Posts
In practically every industry, startups are shaking things up and providing fresh business models, perspectives, and products. It’s no different in the heavily regulated world of finance, thanks to the power of cloud computing. Indeed, the fintech, or financial technology, sector is one of the most interesting verticals that have sprung up in the modern economy.
We’ve talked a lot lately about translation technology: how it’s rapidly evolving, providing a wealth of efficiencies and revolutionizing the localization industry. The conversation continues in a recent Globally Speaking podcast episode that points out some of the stumbling blocks—and provides answers on removing tech barriers and getting stakeholders to focus on the bigger productivity and quality picture.
In the world of software, app, and web development, functional testing is critical. It ensures that your product functions as designed and without unexpected results, errors, or other bugs that can cost you sales, customers, and your brand reputation.
We all know that video games have universal appeal—and that games must be customized per market if the game developer wants to experience high-volume global growth and outstanding customer experience. Yet the process of localizing games is complex: extract the text from the code, translate the often casual, slang, or humorous language, build the localized versions of the game, and test to ensure a smooth player experience. But first, you need a localization strategy to select the languages and locales that would level-up your market presence. Andy Johnson of NSI, Inc., shared his experience and advice to make the effort happen smoothly and effectively.
Languages are enormously complex, and scripts, the written forms of language, are both a method of communication as well as an art form. Despite our always-connected world, some scripts are becoming extinct. Tim Brookes aims to change that.
The price and perceived value of any good or service is an eternal debate that, because of personal preferences, cultural differences, and socioeconomic factors, will never be settled. So how can language service providers (LSPs) and localization buyers agree on pricing language-related services? Anne-Marie Colliander Lind, a localization industry veteran, co-organizer of the Nordic Translation Industry Forum, Marketing Manager at LocWorld, and founder of consulting company Inkrea.se, joined the Globally Speaking podcast recently to discuss how both parties can win the price war.
Despite the global nature of localization, it’s an industry few people know exists. One magazine, MultiLingual, has been the only kid on the block providing updates, trends, and insights into localization, and they’ve been doing it for over 26 years. We were able to chat with the publisher of MultiLingual, Donna Parish, about the magazine’s, and the industry’s, past and present.
Bloo bagoo? (What’s up?)
Netflix’s bold globalization move in early 2016 got heads turning and the localization industry talking. Every company needs to do more faster and cheaper, but what about releasing your localized product into 130 countries at the same time? That’s a stunning scale. We sat down with Katell Jentreau of Netflix’s globalization team to figure out how they did it.
Gone are the days of print-based marketing. Messaging and content types, channels, and processes have all changed in today’s digital marketing world. And then you go global and multiply it by any number of languages, and localization is now a part of marketing, rather than an afterthought once the campaign goes live.