Ed Hartigan

Ed is Moravia’s Digital Marketing and Media Manager, specializing in International Digital Strategy, SEO, Paid Media and Content. Ed loves travelling and experiencing new cultures and also most sports, having had a brief professional rugby career after leaving school and then more recently, an unsuccessful amateur boxing career.
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Recent Posts

1
Global Marketing user experience

Posted by Ed Hartigan on Wed, Nov 01, 2017 @ 12:30 PM

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top spots on the priority lists of CMOs everywhere.
2
Global Marketing

Posted by Ed Hartigan on Tue, Oct 17, 2017 @ 11:00 AM

For B2B companies, content marketing has proven to be a hugely successful strategy. It’s based on a simple idea: create a regular flow of valuable content that helps your audience understand and tackle their business issues—and keeps your brand top of mind for when they’re ready to buy. But getting that content right in your own market is challenging enough. How do you replicate the approach in markets you’re less familiar with?
3
Global Marketing

Posted by Ed Hartigan on Mon, Oct 02, 2017 @ 10:30 AM

Let’s be honest: traditional localization and marketing operations have never consulted each other much. In most companies, they operate in departmental silos, stubbornly refusing to acknowledge that they need one another.
4
Digital Marketing

Posted by Ed Hartigan on Tue, Sep 19, 2017 @ 11:33 AM

I’ve got to start with a confession. There’s no silver bullet for international social media. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the kind of audience you’re aiming for, and what you actually want to achieve. It also depends on what you’re using social media for—whether marketing campaigns, brand building, driving engagement, customer service, or a mixture of all of these.
5
SEO Localization Global Marketing Digital Marketing

Posted by Ed Hartigan on Tue, Jul 25, 2017 @ 01:07 PM

We don’t think it’s radical to say that content is unstoppable in its move towards digital, and it’s getting more and more complex every day: there’s an explosion in the amount of online content, it’s being delivered in a huge array of formats and channels, and print is being left far behind. And if that online digital content doesn’t perform in all languages and markets, then you’re sunk.
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Globally Speaking is a program for and from localization professionals.