Andy Jarosz

Recent Posts

1
Global Digital Marketing

Posted by Andy Jarosz on Tue, Aug 21, 2018 @ 11:45 AM

  Almost every company will suffer a PR crisis at some point, whether it’s a major data security breach, a product recall, or negative media coverage as a result of an employee’s ill-judged tweets. These crises are often shared globally across social media, and quickly.
2
Content Development Artifical Intelligence

Posted by Andy Jarosz on Thu, Jul 19, 2018 @ 11:45 AM

Most of us are familiar with the concept of autonomous cars and how artificial intelligence (AI) technology is likely to make human driving, along with all its inherent dangers, a redundant task. What is less well known is how the capabilities of AI are also growing rapidly in shaping the creation of the written content we consume in our everyday lives.
3
Global Digital Marketing

Posted by Andy Jarosz on Tue, Jun 26, 2018 @ 11:45 AM

Around ten years ago, I met the owners of a small chain of hotels, and they expressed both anger and horror at the growing phenomenon that was TripAdvisor—a site that publishes loads of customer reviews. “This is going to destroy our business,” they complained. “We’ve spent years letting people know what we’re good at, and now a few unhappy guests can ruin all of our hard work!”
4
Emerging Markets

Posted by Andy Jarosz on Tue, Jun 05, 2018 @ 11:45 AM

You’re a localization manager who needs to start translating into African languages, and are unsure where to start. You’ve heard it’s challenging—and it is. Where do you find translators? What training and tools will they have? How do you scale when linguists in long-tail languages are relatively rare?
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