1
ecommerce

Posted by Grecia Garcia on Mon, Nov 20, 2017 @ 09:53 AM

For ecommerce businesses that want to expand to several markets, a localized digital experience is vital. It’s how you make sure your website is doing everything it can to turn all of your browsers into buyers. It’s simple: with every lost conversion, you’re potentially leaving revenue on the table.
2
Agile Localization Localization Technology

Posted by Erik Vogt on Wed, Nov 15, 2017 @ 10:55 AM

It’s a fact: the shift of software and content development from lengthy waterfall release cycles to continuous release models has been accelerating, and it’s becoming increasingly vital that enterprises quickly publish updates to all supported languages.
3
Digital Marketing global social media multimedia

Posted by Lee Densmer on Mon, Nov 13, 2017 @ 12:09 PM

Visual content is a critical way to reach your global users.
4
People at Moravia

Posted by Andrew Bell on Fri, Nov 10, 2017 @ 07:30 AM

Our clients often call Moravia the “best-kept secret” in globalization. They are amazed that we are so good at what we do—collaborating with them to achieve and exceed their globalization goals—but they’re also stunned that not every global enterprise knows about us yet. While we may be a secret, it’s our unique differentiators that have helped us grow an annual average of 33% in recent years.
5
Podcast

Posted by Libor Safar on Thu, Nov 09, 2017 @ 06:36 AM

No one wants to offend someone unintentionally. But when you’re a global company that sells to multiple markets worldwide, an unintentional insult in a single region can literally cost millions of dollars in lost sales.
6
Global Marketing global social media

Posted by Lee Densmer on Tue, Nov 07, 2017 @ 12:48 PM

Have you ever wanted to race to conquer obstacles involving tunnels, 20-foot walls, nets, fire, ice, electricity, and mud? You can do just that in a Tough Mudder event. The Tough Mudder challenges are maybe a bit sadistic—and gleefully so as you might judge from the passion of the participants—but people sign up in droves. For example, there's an obstacle called the Augustus Gloop in which competitors climb up a plastic shaft through cascading water. Electroshock Therapy—probably the event’s signature challenge—has participants running through a gauntlet of dangling electric wires. (The rest of us are fascinated, but we will stay in our armchairs, thank you very much.)
7
Podcast

Posted by Jill Polanycia on Mon, Nov 06, 2017 @ 11:33 AM

Languages are enormously complex, and scripts, the written forms of language, are both a method of communication as well as an art form. Despite our always-connected world, some scripts are becoming extinct. Tim Brookes aims to change that.
8
emerging markets user experience

Posted by Vijayalaxmi Hegde on Thu, Nov 02, 2017 @ 10:44 AM

The other day, when I installed a Kannada keyboard on my mother’s smartphone, it took her about two minutes to get annoyed with it. A native Kannada speaker, she asked me to switch the keyboard back to English.
9
Global Marketing user experience

Posted by Ed Hartigan on Wed, Nov 01, 2017 @ 12:30 PM

It’s old news that customer experience (CX) is one of the biggest differentiators of our times. Ever since the digital revolution opened up international markets to pretty much anyone with a computer, businesses have had to step up their game to win global buyers. As a result, CX has moved to one of the top spots on the priority lists of CMOs everywhere.
10
Localization Insider

Posted by Doug McGowan on Tue, Oct 31, 2017 @ 10:47 AM

Being a (successful) Japanese person requires certain soft skills. The Japanese language, and Japanese society, are highly contextual, so you need to be sensitive to what’s being said as well as what’s not being said. It’s not uncommon for Japanese folks to go that extra mile without being asked to. Unfortunately, positive characteristics like those can be the root cause of unexpected problems. If you work with Japanese linguists, this short list of traits can go a long way in helping you avoid trouble.

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Other Moravia Blogs

How Localized Marketing Can Boost Patient Outcomes
人間と機械の共存共栄
印尼营销:速度与细分是关键
Globally Speaking is a program for and from localization professionals.