1
Global Digital Marketing Japan

Posted by Doug McGowan on Tue, Apr 24, 2018 @ 11:45 AM

We previously published a post on what companies can do with their corporate names when entering China. When entering Japan, corporate names are pretty straightforward—either keep them in English or render them in katakana. But when it comes to slogans and taglines, it’s not as simple. Do you keep them in English or localize them into Japanese?
2
Localization Global Digital Marketing

Posted by Lee Densmer on Thu, Apr 19, 2018 @ 11:45 AM

  Your highly visible brand can’t afford creative mishaps in your target markets. (There are too many examples out there of things gone terribly wrong.) You spent a fortune creating your marketing content, painstakingly designing it to get specific reactions and trigger strong emotions from your buyer. But if it comes across as ‘meh’ or worse, ‘bleh,’ in a new market, then your brand’s reputation will suffer.
3
Technology

Posted by Tammi Coles on Tue, Apr 17, 2018 @ 11:45 AM

We love sharing the informative, the provocative, and the jaw-dropping from today’s ever-evolving language technology landscape. Let's dive in!
4
Globally Speaking Podcast

Posted by Lee Densmer on Wed, Apr 11, 2018 @ 11:45 AM

How many translators and LSPs have heard the following pleas from engineers, passionate sales people, or even managers at least a few times in your career?
5
Industry Trends Events

Posted by Jim Compton on Mon, Apr 09, 2018 @ 12:45 PM

A fascinating thing about curated public events is that no two people experience the event in the same way. Conferences are particularly like this, especially if they involve multiple parallel tracks. Every attendee must choose their own adventure, and inevitably he/she leaves the event with different learnings and takeaways.
6
Fintech

Posted by Jill Polanycia on Thu, Apr 05, 2018 @ 09:45 AM

In practically every industry, startups are shaking things up and providing fresh business models, perspectives, and products. It’s no different in the heavily regulated world of finance, thanks to the power of cloud computing. Indeed, the fintech, or financial technology, sector is one of the most interesting verticals that have sprung up in the modern economy.
7
Technology Production

Posted by Tomas Franc on Tue, Apr 03, 2018 @ 12:00 PM

Even with all the advancements that CAT tools have made since their inception in the 1990s, online CAT tools are holding us back. Why? They are still lacking critical features like advanced terminology management, a customizable QA framework, segment-based metadata, screenshots, post-editing productivity statistics, query management, and an LQA framework (to name a few). And if the functionality is actually in the tool, it's not customizable enough to meet varying project needs.
8
Globally Speaking Podcast

Posted by Libor Safar on Wed, Mar 28, 2018 @ 10:06 AM

Japan is an archipelago made up of 6,852 islands. But from a localization standpoint, the Land of the Rising Sun isn’t a country of vastly different languages and diverse ethnic groups. Instead, Japan is both figuratively and literally a distinct market in and of itself.
9
Global Digital Marketing

Posted by Lee Densmer on Mon, Mar 26, 2018 @ 10:45 AM

The move to digital—everything online, always-on—has brought massive opportunities for supporting your global product launches. We're talking product descriptions, videos, blogs, websites, marketing content, and social media, to name a few.
10
User Experience (UX)

Posted by Jim Compton on Wed, Mar 21, 2018 @ 12:30 PM

The concepts of user experience (UX) and customer experience (CX) are foundational to the way products and content are designed, created, and managed. And further, putting the customer and their experience at the center of the model is a paradigm shift that re-frames the globalization challenge. How can UX/CX designs be made to work across a planet that is culturally and linguistically diverse?

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Globally Speaking is a program for and from localization professionals.