pricing

Dollars and Sense: Tips for Modern-day Localization Pricing

Posted by Jill Polanycia on Thu, Sep 21, 2017 @ 10:55 AM

The price and perceived value of any good or service is an eternal debate that, because of personal preferences, cultural differences, and socioeconomic factors, will never be settled. So how can language service providers (LSPs) and localization buyers agree on pricing language-related services? Anne-Marie Colliander Lind, a localization industry veteran, co-organizer of the Nordic Translation Industry Forum, Marketing Manager at LocWorld, and founder of consulting company Inkrea.se, joined the Globally Speaking podcast recently to discuss how both parties can win the price war.
Digital Marketing

Five International Social Media Mistakes You Should Never Make

Posted by Ed Hartigan on Tue, Sep 19, 2017 @ 11:33 AM

I’ve got to start with a confession. There’s no silver bullet for international social media. There’s no one-size-fits-all approach. The right strategy for your business will depend on the countries you’re targeting, the kind of audience you’re aiming for, and what you actually want to achieve. It also depends on what you’re using social media for—whether marketing campaigns, brand building, driving engagement, customer service, or a mixture of all of these.
Podcast

Technology in the World of Translation [Podcast]

Posted by Libor Safar on Thu, Sep 14, 2017 @ 01:16 PM

Virtually everyone in the language industry knows how important technology is in helping translators deliver high-quality translations efficiently, cost-effectively, and perhaps most importantly, in multiple languages at accelerated speeds. But that doesn’t mean everyone agrees on the role technology plays—or even should play—in language localization. In fact, just the opposite is true.
Global Marketing

Five Keys to Taking Your Brand to New Markets

Posted by Lee Densmer on Wed, Sep 13, 2017 @ 04:40 AM

Your business’s brand equals the perception everyone has about it and its products. When you’re a global business (or you want to be), it’s quite a challenge to control that.
Global Marketing

Nine Global Growth Hacks for Ecommerce Companies

Posted by Vijayalaxmi Hegde on Tue, Sep 12, 2017 @ 09:40 AM

In an ecommerce business, maximizing revenue is hard enough in your first market.
UX

Five Ways to Optimize UX for Your International Audience

Posted by Grecia Garcia on Mon, Sep 11, 2017 @ 08:01 AM

There are all sorts of reasons to care about getting digital user experience right.
Localization Insider

Contracts and Common Sense: How to Avoid Trouble in Japan (and Elsewhere)

Posted by Doug McGowan on Fri, Sep 08, 2017 @ 03:53 AM

You’re doing business with Japan. You found a great partner there, the contracts are all signed, everything’s legit, and you're ready for success. But to avoid any unnecessary snags along the way, take that extra step to make sure all parties involved are speaking the same language, even if they're not. 
In the News

Language Tech in the Nonprofit World: Interview with Mirko Plitt

Posted by Vijayalaxmi Hegde on Tue, Sep 05, 2017 @ 01:05 PM

Mirko Plitt has always been a technology guy—a language technology guy, as he would put it. After a long stint at Autodesk, a couple of years ago he co-founded Modulo Language Automation, a Machine Translation (MT) solution provider. Last year, he put on another hat—that of the Head of Technology at Translators without Borders (TWB). TWB is a nonprofit that works to provide translation, subtitling, voiceover, and simplification services, often in underserved languages, to humanitarian and international development efforts. We were curious about how a tech guy has influenced and shaped TWB’s work. We sat down with him for an hour-long interview. Here are some excerpts.
Podcast

Building a Global Localization Infrastructure [Podcast]

Posted by Libor Safar on Thu, Aug 31, 2017 @ 11:35 AM

Daniel Sullivan, the director of localization at Tableau Software, knows more than most people about the challenges of transforming critical data into actionable insights on a global scale.
Global Marketing

Who's Up for Localization Class? Google's Asking

Posted by Vijayalaxmi Hegde on Tue, Aug 29, 2017 @ 10:30 AM

  We’re beginning to see a lot of content coming up around the localization industry. In the past, we reviewed a book on globalization, and now there’s a massive open online course (MOOC) on localization. It can’t be anything but good news for the industry—we need as much attention as we can get.  Localization Essentials has a lot going for it, given that it’s offered by Google. Its celebrity status aside, the course, hosted on Udacity, has many nice touches, light humor, insider insight, and some hands-on learning, too. Overall, this student enjoyed it and learned quite a few new things.

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Globally Speaking is a program for and from localization professionals.