Big Bus Tours, the world’s leading operator of open-top sightseeing tours, wanted to expand in the 17 cities it operates in worldwide.
So we put together a multi-lingual pay-per-click digital media campaign for them—targeting tourists in more than 150 countries.
The aim was to get them to click on Big Bus Tours advertisements then sign up for excursions. This required a precise, nuanced understanding of their language, culture and digital habits.
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