Big Bus Tours, the world’s leading operator of open-top sightseeing tours, wanted to expand in the 17 cities it operates in worldwide.
So we put together a multi-lingual pay-per-click digital media campaign for them – targeting tourists in more than 150 countries.
The aim was to get them to click on Big Bus Tours advertisements then sign up for excursions. This required a precise, nuanced understanding of their language, culture and digital habits.
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