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The Challenge of Neural MT: Part 2 [Podcast]

Posted by Libor Safar on Wed, Feb 15, 2017 @ 03:43 PM

In the previous episode of Globally Speaking, we delved into the topic of Neural Machine Translation (NMT)—one of the most talked about issues in the localization and translation industry today.

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Topics: Podcast

The Challenge of Neural MT: Part 1 [Podcast]

Posted by Libor Safar on Wed, Feb 01, 2017 @ 02:45 PM

Perhaps no other topic in the translation industry today is hotter than neural MT. The emergence of neural MT isn’t just the next step in machine translation; it’s a legitimate paradigm shift that that has the potential to affect—and challenge—virtually everyone in the language service industry.

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Topics: Podcast

2017 Translation Industry Forecast: Part Two, Deux, Dos, Zwei, Èr [Podcast]

Posted by Libor Safar on Wed, Jan 18, 2017 @ 02:45 PM

No one in the translation industry has a crystal ball. Not even the hosts of Globally Speaking. So what did they miss, I hear you ask?

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Topics: Podcast

How to Compete With Global Brands [Podcast]

Posted by Libor Safar on Wed, Jan 04, 2017 @ 06:05 PM

Kathrin Bussmann, our guest on Globally Speaking this week, discusses why it’s important for businesses of all sizes (even start-ups and SMEs) to have a global mindset from the very beginning.

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Topics: Podcast

Why Are Private Equity Firms Buying LSPs? [Podcast]

Posted by Libor Safar on Fri, Dec 16, 2016 @ 10:45 AM

The language industry is buzzing this week about HIG Capital’s purchase of Lionbridge. And no wonder. When a major private equity firm buys the largest publicly traded translation and localization company in the United States, it’s big news for everyone in the language business.

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Topics: Podcast

What's in Store for the Translation Industry in 2017? [Podcast]

Posted by Libor Safar on Wed, Dec 07, 2016 @ 05:40 PM

No LSP has a crystal ball, but our Globally Speaking hosts do have some very strong opinions about what lies ahead for the language industry in 2017.

And some of them might surprise you.

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Topics: Podcast

Unpacking Localization Strategies for a Global Hospitality Brand [Podcast]

Posted by Libor Safar on Wed, Nov 23, 2016 @ 07:08 PM

Hospitality could very well be the ultimate global industry, and with 5,700 properties in 110 countries around the world, Marriott International is among the world’s most recognized and respected global hospitality brands.

A good part of Marriott’s globalization strategy is based on the real-world experience, testing and insights that come from Sonia Zamborsky, who oversees the company’s multilingual websites and is responsible for the quality of Marriott’s digital content translations.

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Topics: Podcast

Localizing Content Marketing Beyond Borders [Podcast]

Posted by Libor Safar on Wed, Nov 09, 2016 @ 08:03 PM

The world of B2B marketing virtually revolves around content today. In fact, content marketing is even considered by some to be the new name for B2B marketing itself.

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Topics: Podcast

Top Localization Do’s and Don’ts [Podcast]

Posted by Libor Safar on Wed, Oct 26, 2016 @ 03:43 PM

Sometimes it’s the little things that make the biggest differences between successful and disappointing business outcomes. And localization is no exception.

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Topics: Podcast

What Does It Mean to Be Truly Global? [Podcast]

Posted by Libor Safar on Wed, Oct 12, 2016 @ 03:58 PM

While expanding into multiple foreign markets brings a new set of opportunities, it also leads to a wide variety of challenges — one of which is how to localize in ways that truly define a global-centric enterprise. But what’s the difference between companies that merely localize their content and those who truly globalize their communications and marketing programs?

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Topics: Podcast