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Localization in the World of Gaming [Podcast]

Posted by Libor Safar on Wed, Mar 29, 2017 @ 03:57 PM

Localization in the gaming industry is no easy game to play. Diverse brand loyalties, distinct player preferences, cultural differences, hard-to-spot subtleties, and a host of other issues make it essential to approach gaming localization as strategically—and accurately—as possible.

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Topics: Podcast

The Challenge of Neural MT: Part 3 [Podcast]

Posted by Libor Safar on Wed, Mar 01, 2017 @ 03:10 PM

The impact of Neural Machine Translation (NMT) isn’t just about the benefits and challenges of a significant new technology. It’s also about people.

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Topics: Podcast

The Challenge of Neural MT: Part 2 [Podcast]

Posted by Libor Safar on Wed, Feb 15, 2017 @ 03:43 PM

In the previous episode of Globally Speaking, we delved into the topic of Neural Machine Translation (NMT)—one of the most talked about issues in the localization and translation industry today.

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Topics: Podcast

The Challenge of Neural MT: Part 1 [Podcast]

Posted by Libor Safar on Wed, Feb 01, 2017 @ 02:45 PM

Perhaps no other topic in the translation industry today is hotter than neural MT. The emergence of neural MT isn’t just the next step in machine translation; it’s a legitimate paradigm shift that that has the potential to affect—and challenge—virtually everyone in the language service industry.

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Topics: Podcast

2017 Translation Industry Forecast: Part Two, Deux, Dos, Zwei, Èr [Podcast]

Posted by Libor Safar on Wed, Jan 18, 2017 @ 02:45 PM

No one in the translation industry has a crystal ball. Not even the hosts of Globally Speaking. So what did they miss, I hear you ask?

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Topics: Podcast

How to Compete With Global Brands [Podcast]

Posted by Libor Safar on Wed, Jan 04, 2017 @ 06:05 PM

Kathrin Bussmann, our guest on Globally Speaking this week, discusses why it’s important for businesses of all sizes (even start-ups and SMEs) to have a global mindset from the very beginning.

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Topics: Podcast

Why Are Private Equity Firms Buying LSPs? [Podcast]

Posted by Libor Safar on Fri, Dec 16, 2016 @ 10:45 AM

The language industry is buzzing this week about HIG Capital’s purchase of Lionbridge. And no wonder. When a major private equity firm buys the largest publicly traded translation and localization company in the United States, it’s big news for everyone in the language business.

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Topics: Podcast

What's in Store for the Translation Industry in 2017? [Podcast]

Posted by Libor Safar on Wed, Dec 07, 2016 @ 05:40 PM

No LSP has a crystal ball, but our Globally Speaking hosts do have some very strong opinions about what lies ahead for the language industry in 2017.

And some of them might surprise you.

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Topics: Podcast

Unpacking Localization Strategies for a Global Hospitality Brand [Podcast]

Posted by Libor Safar on Wed, Nov 23, 2016 @ 07:08 PM

Hospitality could very well be the ultimate global industry, and with 5,700 properties in 110 countries around the world, Marriott International is among the world’s most recognized and respected global hospitality brands.

A good part of Marriott’s globalization strategy is based on the real-world experience, testing and insights that come from Sonia Zamborsky, who oversees the company’s multilingual websites and is responsible for the quality of Marriott’s digital content translations.

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Topics: Podcast

Localizing Content Marketing Beyond Borders [Podcast]

Posted by Libor Safar on Wed, Nov 09, 2016 @ 08:03 PM

The world of B2B marketing virtually revolves around content today. In fact, content marketing is even considered by some to be the new name for B2B marketing itself.

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Topics: Podcast