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Nine Things to Think About When Localizing Your Mobile App

Posted by Lee Densmer on Mon, Apr 03, 2017 @ 06:45 PM

The numbers are staggering:

  • Between Apple iOS and Android, there are 4 million apps for smartphones and tablets
  • The number of mobile phone subscribers globally is near 5 billion
  • 90% of activity on mobile devices occurs in apps
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Topics: Multilingual Mobile

Das Handy? How Germany Wins, Fails at Mobile Marketing

Posted by Tammi L. Coles on Thu, Sep 22, 2016 @ 02:01 PM

Today the Mobile Marketing Association (MMA) officially launches its German chapter. We spoke with one of its co-founders and German mobile marketing expert, Daniel Rieber of adsquare, about the opportunities and challenges of mobile marketing for the German market.

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Topics: Multilingual Mobile

India Gets Serious about Mobile Phone Localization

Posted by Vijayalaxmi Hegde on Fri, Mar 18, 2016 @ 04:25 PM

Recently, the Telecom Regulatory Authority of India (TRAI) came up with a proposal to make Indian language support mandatory on all mobile phones sold in India. TRAI, the independent authority on telephony in India, has said that this proposal will become mandatory six months from now.

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Topics: Multilingual Mobile

M-health Is Here: Are Apple and Google the Medical Companies of the Future?

Posted by Libor Safar on Fri, Jun 13, 2014 @ 05:15 PM

Just earlier this week in Santa Rosa, California, St. Joseph Health, a healthcare network serving residents in California, Texas, and New Mexico reported that they had suffered a catastrophic loss. The worst case scenario had happened: a small USB drive containing the backup of some 33,000 patient records — with specific personal data and services provided — was stolen from the locker of one of the company's personnel. The information was being migrated to another data system when the theft occurred, but brought readily to mind a different security breach, also with St. Joseph Health, that affected 38,000 patients in 2012.

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Topics: Life Sciences Translation, Multilingual Mobile

Interpreting & Translation Apps: the Future of Multilingual Medicine?

Posted by Libor Safar on Wed, Mar 26, 2014 @ 04:55 PM

Are translation and interpreting services vital to comprehensive medical services? A growing number of medical care facilities, officials, and government advisory bodies seem to believe so. Moreover, advances in mobile technology — specifically with the rise of smartphones and tablets — have given rise to an impressive cottage industry of developers focused only on providing multilingual apps as an answer to the medical industry.

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Topics: Life Sciences Translation, Multilingual Mobile

These Tweets from Mobile World Congress 2014 Made Us LOL #mwc14

Posted by Libor Safar on Wed, Feb 26, 2014 @ 09:30 PM

With 75,000 attendees and keynote speakers that include Facebook's Mark Zuckerberg, Mobile World Congress 2014 has proven itself to be the hottest, must-attend trade show for the mobile industry. Of course there's mobile tech innovation on display, but the event is just as driven by the conversation about the challenges of a mobile world. What about access in developing nations? What impact will mobile have on industries like agriculture or issues like urban living? And what about bandwidth and Net Neutrality??

Trade shows, amirite?! That's all fine and good but let's lighten up a bit. To wit, here's the tweets that gave us a belly laugh for being on point about the wackiest and the wonderful of the event. Enjoy!

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Topics: Multilingual Mobile

WhatsApp: Key Facts on Acquisition and Localization (Global Mobile)

Posted by Libor Safar on Fri, Feb 21, 2014 @ 06:15 PM

Facebook, the global social media behemoth, rocked the tech and business spheres with news that it had laid down a record $19 billion USD to acquire WhatsApp, a giant in the mobile messaging space. With both players now joined in their pursuit of the world's mobile marketplaces, it's time for a quick roundup on WhatsApp — what it is, what it offers, why it is essential for Facebook's global market strategy, and how they went about localizing their app into 35 languages.

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Topics: Multilingual Mobile

Mobile Apps and the Fight for Language Diversity: Nigerian Edition

Posted by Libor Safar on Thu, Oct 17, 2013 @ 06:47 PM

"Globalisation means children are being encouraged to learn internationally spoken languages to the detriment of local dialects," asserts Euronews in a report this month on challenges and successes in African innovation.

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Topics: Multilingual Mobile

Google Translate 2.0 for Apple iOS 7 Delivers More Languages, Better Interface

Posted by Libor Safar on Fri, Sep 20, 2013 @ 04:45 PM

Apple’s release of iOS 7 for the iPhone, iPad and iPod touch has been widely applauded by user interface experts as the most welcome design innovation since the launch of the mobile platform in 2007. The development has pushed many major brands, including our friends at Google, to roll out their own new design features. In an announcement on Google Translate Blog yesterday, Google software engineer Masakazu Seno detailed the following three updates included in the new Google Translate app for iOS 7.

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Topics: Multilingual Mobile

iOS Translation Apps Show Us Just How Weird We Are

Posted by Libor Safar on Thu, Jul 18, 2013 @ 05:03 PM

A peek into the Apple App Store is a peek into the soul of humankind. In keeping with the research that reported on online reading behavior, while we may want our friends to believe we care about science and politics, what what we really enjoy is networking, shopping, and play. That's why the top 5 grossing apps for the iPhone and iPad are not Science Today but all games, specifically, and in order, Clash of Clans, Candy Crush Saga, Hay Day, Top Eleven, and The Simpsons. As Apple Insider reports, "To crack the top 10 grossing App Store applications, a developer must rake in $47,000 per day."

You may want to imagine that translation apps represent the more serious side of human endeavors but, well, you'd be wrong. Indeed, a quick surf of the iTunes store reveals that you can find a translator app — some 5,472 translator apps, actually — for just about everything. Of those, a surprising number aren't going to give you the French translation for "french kissing" or the meaning of Rindfleischetikettierungsüberwachungsaufgabenübertragungsgesetz. Perhaps what those translation apps say about us, while weird, is not too surprising at all.

Or is it?

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Topics: Multilingual Mobile