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Six Things You Need to Know About Localizing into Chinese

Posted by Vijayalaxmi Hegde on Tue, Apr 18, 2017 @ 04:53 PM

There’s hardly a company out there with global ambitions that doesn’t localize into Chinese. This language holds the key to one of the most important and biggest markets in the world. But what are the nuances of localizing into Chinese that you should be familiar with? We sat down with our Linguistic Services Managers based in our Nanjing office, Frank Yu and Emma Bian, to learn more.

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Topics: Mini Marketing Guides

Does Your Business Speak Today’s German?

Posted by Libor Safar on Thu, Mar 16, 2017 @ 04:31 PM

Few other languages enjoy the high volumes of localization as German. There are 95 million native speakers and, of Germany, Austria, and Switzerland, Germany is the European Union’s largest German-speaking marketplace. Foreign businesses looking to market themselves to the country’s consumers have some language localization work to do. But with increasing digitalization and globalization, Germany and the language requirements of its marketplace are changing rapidly.

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Topics: Mini Marketing Guides

Six Things You Need to Know About Localizing into Polish

Posted by Vijayalaxmi Hegde on Thu, Feb 16, 2017 @ 03:40 PM

Poland claims the sixth-largest economy in the European Union. Polish also happens to command lower per-word translation rates than the traditional FIGS quartet. Whatever your reason may be for choosing to offer your products and services in Polish, what do you need to know about Polish localization?

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Topics: Mini Marketing Guides

Marketing to Indonesia: Fast and Fragmented Are the Rules of the Game

Posted by Vijayalaxmi Hegde on Mon, Nov 14, 2016 @ 05:02 PM

17,000 islands, 700 languages and dialects, 300 ethnicities. That’s Indonesia for you. The country’s geography and ethnic and linguistic diversity should give you some inkling about the complexity of marketing there.

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Topics: Mini Marketing Guides

Marketing to Vietnam: Tough But Rewarding

Posted by Vijayalaxmi Hegde on Mon, Sep 12, 2016 @ 06:47 PM

This is the first in our blog series of mini marketing guides for different countries. In this series, we’ll explore a variety of market conditions related to demographic profile, industries or companies that are doing well (or not), consumer preferences and how they affect localization, and more. Today, we’re looking at Vietnam.

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Topics: Mini Marketing Guides