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Two Big Tips for Writing Content for Translation

Posted by Vijayalaxmi Hegde on Wed, Jan 11, 2017 @ 01:36 PM

Many a translation failure has little to do with the translation itself. In fact, a translation tries to imitate the way the copy was written in the first place. These ‘upstream’ errors, though, can be easily avoided if content writers know who the ultimate consumers of their work will be — worldwide. If that's not always possible, at least some coordination can and must be arranged between content writers and translators.

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Topics: Localization Strategy

Developers, Here's Why You Can't Wish Away Translation

Posted by Vijayalaxmi Hegde on Wed, Dec 14, 2016 @ 05:22 PM

Much as you wish to be ensconced in your world of code, the truth is, the product you build is for human beings in the real world. And for that to happen across the globe, the code, product information, and a ton of other content has to be translated into a multitude of languages. Some of it, like code and user interface text, has everything to do with you, the developer.

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Topics: Localization Strategy

Five Reasons to Outsource Non-core Business Functions

Posted by Lee Densmer on Mon, Dec 12, 2016 @ 06:30 PM

As your business grows, you may need to support additional functions like a helpdesk, a content development group, a functional testing team, or even your localization management team. Critical divisions supporting your core business such as these deserve your full attention, as they can make or break your customer experience.

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Topics: Localization Strategy

Five Key Takeaways from State of Inbound 2016 for International Marketers

Posted by Vijayalaxmi Hegde on Thu, Oct 27, 2016 @ 04:09 PM

The State of Inbound 2016 report from HubSpot was released last month. More than 4,500 respondents from 132 countries took the survey. What are these international marketers’ challenges and how do they propose to resolve them? We provide a few key points.

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Topics: Localization Strategy

Stupid Question: Is Your Localization Program Growing?

Posted by Tucker Johnson on Mon, Oct 24, 2016 @ 06:03 PM

One of the most useless questions I can ask a new client is, “Is your localization program growing?” Of course it’s growing! And if it isnt, you certainly arent going to admit that to me (go ahead and let me know in the comments section, I dare you!). The more important questions are how you are growing, what is driving this growth, and what your plans are to manage this growth.

Some clients grow quickly, and some evolve more gradually over time. Of the clients Ive worked with who have successfully managed their growth, I have noticed that they all have some of the same practices. Growth is never easy, but if you learn from these experiences, it doesn’t have to be painful.

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Topics: Localization Strategy

Six Localization FAQs for Global Inbound Marketers

Posted by Vijayalaxmi Hegde on Tue, Oct 18, 2016 @ 05:30 PM

International inbound marketing is dead without localization: that should be obvious enough. (If not, read our blog post on why translation is crucial to inbound marketing.) But what are some of the most important things that you, as an inbound marketer, need to know about translation and localization? Here’s a quick list.

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Topics: Localization Strategy

Why You Should Be Measuring Localization Data

Posted by Vijayalaxmi Hegde on Mon, Oct 17, 2016 @ 05:55 PM

Localization data is at the very heart of making smoother entries into new markets, asking for a bigger budget, and raising company-wide awareness. If you’re a localization data junkie, you already know this. But if you aren’t yet measuring how much you translate, how you translate, the time it takes, and so on, this post arms you with four solid reasons why you should have started on it yesterday.

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Topics: Localization Strategy

Marketing to the US: The Land of Opportunity (and Savvy and Demanding Customers)

Posted by Vijayalaxmi Hegde on Tue, Oct 04, 2016 @ 03:50 PM

Most articles on global marketing talk about how to conquer Asia, Europe, etc. And why not? Those articles are written usually for American marketers trying to take their company overseas. But it’s not just the markets in Asia or Europe that are tough or exotic. And it’s not just American companies that want to expand internationally.

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Topics: Localization Strategy

Truly Global: The One Globalization Guidebook You Can’t Miss [Book Review]

Posted by Vijayalaxmi Hegde on Fri, Aug 12, 2016 @ 01:20 PM

Anna Schlegel is perhaps one of the most qualified people to write the book that she did: Truly Global (The Theory and Practice of Bringing Your Company to International Markets). From her multicultural upbringing, to her extensive experience working in companies that excelled in taking their products global, to the fact that she led the globalization teams in some of those companies — this book was waiting to be written by her.

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Topics: Localization Strategy

Trending Online Languages You Shouldn't Ignore

Posted by Vijayalaxmi Hegde on Mon, May 09, 2016 @ 07:59 PM

On its 10th anniversary a few days ago, Google Translate released some interesting data. It said the translations most commonly requested through its service were between English and Spanish, Arabic, Russian, Portuguese and Indonesian. This is of course very limited data, yet this one-sentence revelation has some juicy pointers for global enterprises seeking to understand which languages they should add next or continue to support, and why. We’ll break them up by language.

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Topics: Localization Strategy