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Seven Ways Translation Can Be Easier for Startups

Posted by Vijayalaxmi Hegde on Mon, Mar 20, 2017 @ 06:08 PM

Startups usually don’t have to be convinced about the “why” of translation and localization. When you’re born in the cloud, you come to terms with the realities of global business much faster than businesses from a decade ago did. However, in our experience, we do see that jumping right into localization can be overwhelming at times.

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Topics: Localization 101

Five Ways to Protect Your Brand Across All Your Content

Posted by Lee Densmer on Fri, Mar 17, 2017 @ 03:40 PM

You’ve got consistency problems. Your documentation and website use different terms for the same things. Your translators don’t really understand the tone and voice of your brand, so it’s getting diluted and is now indistinct from competitors. You don’t reuse the translations that are already QA’ed and approved. All this is slowing product adoption in your new markets, you get lots of support calls because people are confused, and your in-country partners are always noting errors.

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Topics: Localization 101

Transliterwhat?

Posted by Jill Polanycia on Mon, Nov 28, 2016 @ 06:30 PM

For 500 points, the question is: what is transliteration, and when would I ever use it?

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Topics: Localization 101

Five Things You Need to Know About Localizing into Swedish

Posted by Vijayalaxmi Hegde on Mon, Nov 21, 2016 @ 05:22 PM

This is the second post in our language series, sourced from our experts at Moravia Linguistic Services (MLS). Read on to learn some fun facts about the evolution of the Swedish language and how they affect localization.

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Topics: Localization 101

Seven Tips for Making Your Glossary a Success

Posted by Lee Densmer on Fri, Nov 04, 2016 @ 03:42 PM

You’re seeing lots of linguistic errors in your materials and are struggling to find the root cause so you can nip them in the bud. You know that these linguistic errors are wasting time and costing you money.

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Topics: Localization 101

How Will the EU Produce the Next Google or Amazon?

Posted by Libor Safar on Wed, Nov 02, 2016 @ 05:11 PM

Startup meccas are springing up all over Europe. But not all startup scenes are created equal. In fact, there are just a few that are actually hot enough to be called hotspots — those cities that provide (like the Bay area’s Silicon Valley) established and maturing technology and financial ecosystems that truly support entrepreneurial activity.

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Topics: Localization 101

What LSPs Say vs. Mean: Dedicated Team

Posted by Tucker Johnson on Thu, Oct 13, 2016 @ 03:36 PM

This is the fourth in our blog series on clichéd terms and phrases often used by LSPs (language service providers). We hope that you, the buyer, will stop when you hear one of these, ponder what is actually meant, and ask the right questions that will help avoid painful misunderstandings.

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Topics: Localization 101

What LSPs Say vs. Mean: Global Presence

Posted by Tucker Johnson on Fri, Sep 30, 2016 @ 04:45 PM

In this blog series, we discuss terms and phrases often used by LSPs (language service providers) that form common industry parlance on both the buy and supply sides. Note that these are not specific to any LSP, nor is it our purpose to put down our peers and claim high ground (indeed, I am guilty of these myself more often than not).

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Topics: Localization 101

What LSPs Say vs. Mean: SEO Localization

Posted by Tucker Johnson on Wed, Sep 21, 2016 @ 04:50 PM

In this blog series, we discuss terms and phrases often used by LSPs (language service providers) that form common industry parlance on both the buy and supply sides. Note that these are not specific to any LSP, nor is it our purpose to put down our peers and claim high ground (indeed, I am guilty of these myself more often than not).

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Topics: Localization 101

What LSPs Say vs. Mean: The Watering Down of “Localization”

Posted by Tucker Johnson on Thu, Sep 15, 2016 @ 07:45 PM

I have the privilege of working with lots of new clients at Moravia. This means that I can find myself talking to people with decades more experience than myself one day, and the next day talking to a green marketing manager who is trying to get their head around this whole localization thing. In my experience engaging with clients large and small, experienced and inexperienced, I have noticed that there are some terms or concepts that are inevitably discussed, but which are either consistently used incorrectly, or not fully understood.

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Topics: Localization 101