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Going Gulf: Amazon Buys Souq.com

Posted by Vijayalaxmi Hegde on Fri, Mar 31, 2017 @ 05:55 PM

Amazon has announced its decision to buy Souq.com, a Dubai-based ecommerce portal nicknamed “the Amazon of the ­Middle East.” Souq offers a catalog of 1.5 million products to customers in the United Arab Emirates (UAE), Egypt, and Saudi Arabia.

This may augur well for ecommerce in the Gulf Arab states and North Africa.

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Topics: e-Commerce Localization

We Translated, but There Were No Takers…

Posted by Vijayalaxmi Hegde on Thu, Mar 09, 2017 @ 03:10 PM

At tcworld India last month, I heard a familiar refrain: “We translated, but there were no takers.” This particular complaint emerged from the Indian travel e-commerce sector, but it could have come from any part of the world where emerging or long-tail languages are spoken.

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Topics: e-Commerce Localization

Five Global Shopper Types and How They Differ by Country

Posted by Vijayalaxmi Hegde on Mon, Nov 07, 2016 @ 06:24 PM

Ever wonder about the buyer profile of your global consumer? What type of shopper he or she is, what are the factors they typically weigh before making a purchase, etc.? A recent report from Euromonitor delves into this exact topic, and also explores the global shopper types in some select countries. I knew that would catch your eye. Read on.

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Topics: e-Commerce Localization

10 Ways to Win the Global Click [Infographic]

Posted by Libor Safar on Tue, Jun 28, 2016 @ 06:29 PM

Different cultures shape consumer expectations and preferences for the online purchase journey in different ways. But there’s one universal truth: if savvy shoppers can’t find it, understand it, or relate to it, they won’t buy from your site.

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Topics: e-Commerce Localization

Which Open Source eCommerce Solution Is Right for Multilingual Shops?

Posted by Tammi L. Coles on Mon, Sep 01, 2014 @ 03:25 PM

With the announcement that Magento Go will be closing its doors in February 2015, eBay Inc. has declared that it will be focusing eCommerce superstar Magento on bigger fish, via both its enterprise and community editions. For some 10,000 small- to mid-size Magento Go users, however, this announcement means that important decisions are ahead regarding platform migration — no easy undertaking when eCommerce content management systems (CMS) vary so dramatically.

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Topics: e-Commerce Localization