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Vijayalaxmi Hegde

My previous work in the language services industry was with a research firm, Common Sense Advisory, and a technology provider, Smartling. At Moravia, I now enjoy writing about various aspects of translation and how it aids and influences global marketing. My other interests are plain language, organic farming, and alternative education.
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Recent Posts

Marketing to Indonesia: Fast and Fragmented Are the Rules of the Game

Posted by Vijayalaxmi Hegde on Mon, Nov 14, 2016 @ 05:02 PM

17,000 islands, 700 languages and dialects, 300 ethnicities. That’s Indonesia for you. The country’s geography and ethnic and linguistic diversity should give you some inkling about the complexity of marketing there.

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Topics: Mini Marketing Guides

Five Global Shopper Types and How They Differ by Country

Posted by Vijayalaxmi Hegde on Mon, Nov 07, 2016 @ 06:24 PM

Ever wonder about the buyer profile of your global consumer? What type of shopper he or she is, what are the factors they typically weigh before making a purchase, etc.? A recent report from Euromonitor delves into this exact topic, and also explores the global shopper types in some select countries. I knew that would catch your eye. Read on.

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Topics: e-Commerce Localization

Five Key Takeaways from State of Inbound 2016 for International Marketers

Posted by Vijayalaxmi Hegde on Thu, Oct 27, 2016 @ 04:09 PM

The State of Inbound 2016 report from HubSpot was released last month. More than 4,500 respondents from 132 countries took the survey. What are these international marketers’ challenges and how do they propose to resolve them? We provide a few key points.

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Topics: Localization Strategy

Six Localization FAQs for Global Inbound Marketers

Posted by Vijayalaxmi Hegde on Tue, Oct 18, 2016 @ 05:30 PM

International inbound marketing is dead without localization: that should be obvious enough. (If not, read our blog post on why translation is crucial to inbound marketing.) But what are some of the most important things that you, as an inbound marketer, need to know about translation and localization? Here’s a quick list.

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Topics: Localization Strategy

Why You Should Be Measuring Localization Data

Posted by Vijayalaxmi Hegde on Mon, Oct 17, 2016 @ 05:55 PM

Localization data is at the very heart of making smoother entries into new markets, asking for a bigger budget, and raising company-wide awareness. If you’re a localization data junkie, you already know this. But if you aren’t yet measuring how much you translate, how you translate, the time it takes, and so on, this post arms you with four solid reasons why you should have started on it yesterday.

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Topics: Localization Strategy

Reporting on the Report: When Mainstream Media Gets Translation Tech Wrong (Almost Always)

Posted by Vijayalaxmi Hegde on Thu, Oct 06, 2016 @ 06:34 PM

As I scrolled through the day’s news on my phone the other day, one story caught my eye. It was about yet another “instant translator”. I cringed as I clicked through to the story, expecting the worst. I wasnt disappointed. There was much ooh-ing and aah-ing about the next big thing in human communication and yet at the core it was still good old machine translation.

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Topics: In the News

Marketing to the US: The Land of Opportunity (and Savvy and Demanding Customers)

Posted by Vijayalaxmi Hegde on Tue, Oct 04, 2016 @ 03:50 PM

Most articles on global marketing talk about how to conquer Asia, Europe, etc. And why not? Those articles are written usually for American marketers trying to take their company overseas. But it’s not just the markets in Asia or Europe that are tough or exotic. And it’s not just American companies that want to expand internationally.

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Topics: Localization Strategy

Five Things You Need to Know about Localizing into Korean

Posted by Vijayalaxmi Hegde on Thu, Sep 29, 2016 @ 03:32 PM

Our excellent linguists from Moravia Linguistic Services (MLS) help us translate into over 170 languages, opening many new markets for our clients. During conversations with them, we learn a lot about the wonderful world of languages. In this series, we discuss some interesting facts about individual languages and how you can avoid mistakes when localizing into them. Today we’re looking at the land that gives us mobile phones, electronics, cars, and K-pop. Read on and discover! 

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Rakuten’s Global Mindset: Should You Also “Englishnize”?

Posted by Vijayalaxmi Hegde on Mon, Sep 19, 2016 @ 06:03 PM

It’s been six years since Rakuten Englishnized. This ambitious Japanese ecommerce company with stakes in businesses as diverse as Pinterest and Lyft, as well as other ecommerce firms, launched mandatory Englishnization in March 2010.

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Topics: In the News

Marketing to Vietnam: Tough But Rewarding

Posted by Vijayalaxmi Hegde on Mon, Sep 12, 2016 @ 06:47 PM

This is the first in our blog series of mini marketing guides for different countries. In this series, we’ll explore a variety of market conditions related to demographic profile, industries or companies that are doing well (or not), consumer preferences and how they affect localization, and more. Today, we’re looking at Vietnam.

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Topics: Mini Marketing Guides