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Tammi L. Coles

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Das Handy? How Germany Wins, Fails at Mobile Marketing

Posted by Tammi L. Coles on Thu, Sep 22, 2016 @ 02:01 PM

Today the Mobile Marketing Association (MMA) officially launches its German chapter. We spoke with one of its co-founders and German mobile marketing expert, Daniel Rieber of adsquare, about the opportunities and challenges of mobile marketing for the German market.

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Topics: Multilingual Mobile

As Facebook Courts Africa, A Satellite Crashes in Florida

Posted by Tammi L. Coles on Fri, Sep 09, 2016 @ 07:46 PM

In just the past two weeks, Facebook CEO Mark Zuckerberg made headlines with surprise visits to Nigeria and Kenya — his first to sub-Saharan Africa. He met with senior political officials (for which he shed his characteristic t-shirt and jeans for a suit and tie) …

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Topics: In the News

#WhyAreTheyHere? Language Sector Welcomes Amy Adams’ “Arrival” #Here4LanguageLove

Posted by Tammi L. Coles on Thu, Sep 01, 2016 @ 02:57 PM

Great news! It’s finally time for the language sector to give a great big THANK YOU to our buddies in Hollywood. Arrival, the latest sci-fi (“oh God oh God, we’re all going to die”) drama, will land at the 73rd Venice Film Festival today. The movie which stars Academy Award nominees Amy Adams, Jeremy Renner, and winner Forest Whitaker — places language translation and interpreting front and center on the public stage. Woot!

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Topics: In the News

5 Reasons We Love WordPress and Why Any Language Lover Should

Posted by Tammi L. Coles on Thu, Sep 25, 2014 @ 08:05 PM

WordPress, the superstar web content management system behind 20 percent of today’s web sites, has been published in version 4.0, nicknamed “Benny” for jazz great Benny Goodman. The latest release, led by Helen Hou-Sandí and backed by 275 contributors worldwide, includes among its newest features a simple language selector at installation, foregoing the previous need to manually upload installation files.

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Which Open Source eCommerce Solution Is Right for Multilingual Shops?

Posted by Tammi L. Coles on Mon, Sep 01, 2014 @ 03:25 PM

With the announcement that Magento Go will be closing its doors in February 2015, eBay Inc. has declared that it will be focusing eCommerce superstar Magento on bigger fish, via both its enterprise and community editions. For some 10,000 small- to mid-size Magento Go users, however, this announcement means that important decisions are ahead regarding platform migration — no easy undertaking when eCommerce content management systems (CMS) vary so dramatically.

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Topics: e-Commerce Localization

Translation Tech Roundup, July 2014 Edition

Posted by Tammi L. Coles on Thu, Jul 10, 2014 @ 04:57 PM

This month, we have translation tech news from mobile app pioneers to expanded translation services for government bureaucrats. There are also rumors — er, strong evidence — that Apple is hiring personnel to further localize iOS Siri's suite of languages. Check it all out below!

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Topics: In the News

Motivational Monday: The Art of Translating What Needs No Translation

Posted by Tammi L. Coles on Mon, Jun 09, 2014 @ 06:30 PM

Last year, an article started circulating among translation and language circles about words that defy simple English translation. It included words like the German term schadenfreude, an idea that enjoys so much play in U.S. news reporting that it stands tall, untranslatable, on its own two feet.

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Topics: Motivational Mondays

Motivational Monday: Lessons from the Time We Lost Our Way

Posted by Tammi L. Coles on Mon, Apr 21, 2014 @ 05:45 PM

Just as the mind functions best after a good night's sleep, we workers need to make time for the reboot, whether that's a holiday weekend or an extended vacation. So out of town we went for what promised to be a day of nothing but self-indulgence, but we managed to get lost in the middle of an entertainment park.

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Topics: Motivational Mondays

Motivational Monday: Leaders Are Born That Way? Not So Fast ...

Posted by Tammi L. Coles on Mon, Mar 24, 2014 @ 05:00 PM

In a blog published last week in the Harvard Business Reviews Blog Network, Dr. Connson Chou Locke, a leadership researcher and assistant professor at the London School of Economics and Political Science, says to readers that it's time that we stop asking the question of whether leaders are born or nurtured into their roles. While scientists point to characteristics and HR professionals point to training, both fail to understand complexity and context in the leadership picture:

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Topics: Motivational Mondays

Motivational Monday: Personal Engine Optimization

Posted by Tammi L. Coles on Mon, Mar 17, 2014 @ 06:56 PM

As you regular readers of Moravia Blog know, there's a lot of interest among global brands in optimizing their websites so that consumers can discover their products and services among the incalculable brand marking sites worldwide. (If you haven't already signed up for our upcoming webinar, hey, consider this a nudge to do so.) Marketing ourselves – self promotion in work and personal relationships – also requires a bit of optimization. But how, exactly, should we approach our own Personal Engine Optimization?

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Topics: Motivational Mondays