Willy Brandt, then chancellor of the now former West Germany, was quoted as having once said, “If I am selling to you, I speak your language. If I am buying, dann müssen Sie Deutsch sprechen.” Perhaps no other quote has come to typify the localization industry. No surprise, either, that it is so fundamentally German—a culture known, at least stereotypically, for its pragmatic and direct approach to business.Read More
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In the previous episode of Globally Speaking, we delved into the topic of Neural Machine Translation (NMT)—one of the most talked about issues in the localization and translation industry today.Read More
Perhaps no other topic in the translation industry today is hotter than neural MT. The emergence of neural MT isn’t just the next step in machine translation; it’s a legitimate paradigm shift that that has the potential to affect—and challenge—virtually everyone in the language service industry.Read More
No one in the translation industry has a crystal ball. Not even the hosts of Globally Speaking. So what did they miss, I hear you ask?Read More
Kathrin Bussmann, our guest on Globally Speaking this week, discusses why it’s important for businesses of all sizes (even start-ups and SMEs) to have a global mindset from the very beginning.Read More
We’re dealing with hard times. Daily reports of violence and suffering crowd our social media feeds and top our television news reports. When it all seems so overwhelming, it’s hard to know what to do.Read More
Topics: People at Moravia
The language industry is buzzing this week about HIG Capital’s purchase of Lionbridge. And no wonder. When a major private equity firm buys the largest publicly traded translation and localization company in the United States, it’s big news for everyone in the language business.Read More
No LSP has a crystal ball, but our Globally Speaking hosts do have some very strong opinions about what lies ahead for the language industry in 2017.
And some of them might surprise you.Read More
Hospitality could very well be the ultimate global industry, and with 5,700 properties in 110 countries around the world, Marriott International is among the world’s most recognized and respected global hospitality brands.
A good part of Marriott’s globalization strategy is based on the real-world experience, testing and insights that come from Sonia Zamborsky, who oversees the company’s multilingual websites and is responsible for the quality of Marriott’s digital content translations.Read More
The world of B2B marketing virtually revolves around content today. In fact, content marketing is even considered by some to be the new name for B2B marketing itself.Read More