3 Absolutes Driving Successful Translation & Localization Strategy

Posted by Renato Beninatto on Fri, Nov 21, 2014 @ 04:45 PM

Is successful localization really just about how companies wrest more return out of their investment in the processes and tools of localization?

Say what you will about translation management systems, file formatting standards, and quality assurance processes, I will continue to insist that global companies cannot win at internationalization without rooting themselves in a people strategy.

Here’s why:

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Topics: Future of Localization

Lego: There Is No Social Media "Management"

Posted by John Norton on Thu, Nov 20, 2014 @ 07:35 PM

A confession: Lego was not a part of my childhood story. At least not directly. Growing up in Dublin during the 70’s and early 80’s, if big brand toys were not available via the local thrift shop, they were pretty unlikely to show up under my family’s Christmas tree.

But that’s the thing of Lego: it seems like no one lets go of Lego products. The Danish toy manufacturer has been producing its signature bricks for more than 80 years, and the brand loyalty of the company’s fans is the envy of the toy industry.

Is anyone really surprised?

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3 Critical Decisions for Start-Ups Entering Foreign Markets

Posted by Libor Safar on Wed, Nov 12, 2014 @ 05:52 PM

Ready to reach the next level?

Your start-up is not just off the ground, it’s winning praise and serious revenue in your home market. You already know, though, that the big money is abroad — you’ve had your eye on the larger players in your sector so you’re well aware that there’s more to winning in this competition than only playing on your home field.

That said, while you know that there’s business to win in foreign markets, you nevertheless have a huge question mark hanging over your head: How do we do it?

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Topics: Localization insider

Amazon Challenges Alibaba for Singles' Day Sales

Posted by Libor Safar on Tue, Nov 11, 2014 @ 07:00 PM

After a blockbuster, history-making IPO in September, Chinese eCommerce giant Alibaba continues to show why it has everything it takes to be the world’s premiere eCommerce marketplace. It has already pulled out all the stops for this year’s Singles’ Day holiday in China. This morning’s earliest reported results showed that just one hour of sales topped what the company achieved in some nine hours on the same day last year.

So why is it that Alibaba, with more than 80 percent of the Chinese B2C market, should be paying close attention to Chinese-market relative upstart

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7 Steps to Transform Your Global Customers into Brand Ambassadors

Posted by Lee Densmer on Thu, Nov 06, 2014 @ 06:30 PM

A woman walks into a bar, orders a drink, and receives poor service that compels her to post a complaint on the bar’s Facebook page. If her post gets ignored, she’s likely never to go back to that bar — and she may share her story to discourage friends from going there. But if her post gets a timely response, like an apology and a voucher for a free drink and appetizer, she’s happy and returns with her friends the next week.

People like to talk and share experiences in-person and — more powerfully, with higher visibility — on social media. Companies that listen and engage in their customers’ conversations have an opportunity to surprise and delight consumers in ways that transform individuals and their social networks into brand supporters, or even brand ambassadors.

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Topics: Localization insider

Translation Technology Roundup, November 2014 Edition

Posted by Tammi Coles on Wed, Nov 05, 2014 @ 06:41 PM

Translation technology can be framed as friend or foe. Here, on the one side, is Deutsche Welle stating that all translations will be accomplished by machine translation engines by 2027, sending all translation professionals to the unemployment line. Here, on the other, is a report of a machine translation error, in which a major retailer published, in Welsh, that it was offering “free erections” at its cash machines. (How do you say “oh my!” in Welsh?)

Of course, there is plenty more of interest in the translation and localization technology space. Read on, language friends!

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Topics: In the news

How (Not) to Build a Localization Platform (Part 1)

Posted by Pavel Soukenik on Tue, Nov 04, 2014 @ 04:08 PM

As the title of this series suggests, I have set out to write about the how of building a platform. There is, however, a far more important matter that this direction avoids, a question that should be asked first — one that when answered, paradoxically, might cause most of you to skip reading the rest of the articles. This question will come naturally to many of you localization buyers because it makes pragmatic business sense.

So before you tackle the how of building a platform, ask yourself this: Why should you build your own localization platform or tools?

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Topics: Localization insider

Double Your Localization Revenue? Nope, Not Without This ...

Posted by Renato Beninatto on Mon, Nov 03, 2014 @ 04:14 PM

“The world is your oyster,” goes the saying. The advent of the Internet seemed to suggest so. The moment you announce your product, it is the world’s news. And your product can be made available to anybody, anywhere.

Or, at least, that is how it appears to be on the surface. The reality is far more sobering.

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Topics: Localization insider

How to Spend One Million Dollars on Localization

Posted by Renato Beninatto on Thu, Oct 30, 2014 @ 06:48 PM

Just last week, I led a webinar on how a smart investment in localization could translate into a company doubling its revenue. This was not an exaggeration: there’s already plenty of evidence that companies that have accepted the business case for localization have realized considerable revenue from foreign markets. And this doesn’t even get to how international sales tend to be significantly more profitable than domestic ones.

Having made my case over 45 minutes, we opened the webinar to participants. The very first question was surprising:

If you had a million dollar budget for localization, where and how would you spend it?

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Topics: Localization insider

Localization Lessons for Emerging Markets

Posted by Lee Densmer on Tue, Oct 28, 2014 @ 06:01 PM

After saturating major target markets, top global brands look to emerging markets as the next big revenue driver. But what languages do you need to consider, how should you evaluate emerging market potential, and what do you need to know?

Localization into emerging markets involves tough decisions and process hurdles. So, before you set aside your localization dollars or euros, you need to do some critical thinking. Here are some of the main things you should consider.

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Topics: Localization insider

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