Blog

How to Set Up a Linguistic Feedback Loop That Actually Works

Posted by Lee Densmer on Tue, Sep 30, 2014 @ 02:30 PM

It’s pretty frustrating to keep getting reports of the same types of errors occurring over and over again — especially when you’ve got a review process in place. If you don’t figure out what’s going wrong, whoever is reporting repetitive errors is going to get discouraged and stop trying to help.

There are several common points of failure in a linguistic review program, and they all boil down to the same thing: communication. The good news is that the steps in an effective linguistic review loop are a well-worn footpath, not a hike through the rainforest.

Read More

Topics: Localization insider

We Have to Talk About Translation Procurement ...

Posted by Renato Beninatto on Mon, Sep 29, 2014 @ 07:02 PM

Let’s jump right into it: Localization is no longer a single transaction in software and content development. What we had before — a system in which translation worked away in a disconnected, black-box process — is gone. And because agile development has transformed translation from a per-word product piece to a comprehensive service suite, it is time, too, that we changed our expectations about procurement.

Read More

Topics: Localization insider

We Simply Do Not Need Localization Any More!

Posted by Renato Beninatto on Thu, Sep 25, 2014 @ 08:27 PM

Remember when localization was a single transaction in the overall process of software and content development? Well, that’s yesterday’s news. Now that we have agile production environments, continuous publishing, social and mobile media distribution, the expectations of enterprises and consumers have completely changed.

And what that shift entails has significant implications for our localization industry and our jobs.

Read More

Topics: Localization insider

The Fashion Industry is Full of Luddites, Says Data-Driven Lyst

Posted by Renato Beninatto on Thu, Sep 25, 2014 @ 08:24 PM

We wrote back at the start of the year that Big Data and mass personalization were going to be the newsmakers of this year and, by golly, we weren’t the only ones to feel that way. And nobody is surprised by that, right?

So let’s talk a bit about Chris Morton. If you somehow missed hearing about him, he’s the brains behind rising star fashion eCommerce marketplace Lyst, which he and co-founder Sebastjan Trepca built back in 2010. To say that Lyst has influenced the fashion industry is an understatement in the vein of, oh, mentioning that Airbnb might have people rethinking their hotel bookings.

Read More

Topics: In the news

5 Reasons We Love WordPress and Why Any Language Lover Should

Posted by Tammi L. Coles on Thu, Sep 25, 2014 @ 08:05 PM

WordPress, the superstar web content management system behind 20 percent of today’s web sites, has been published in version 4.0, nicknamed “Benny” for jazz great Benny Goodman. The latest release, led by Helen Hou-Sandí and backed by 275 contributors worldwide, includes among its newest features a simple language selector at installation, foregoing the previous need to manually upload installation files.

Read More

Topics: Multilingual marketing

Hello Kitty Cat Like Person ... Or Translation Error?

Posted by Libor Safar on Thu, Sep 25, 2014 @ 07:45 PM

Back in 2003, a man turned to his wife and said, Do what you love. Simply take one of your hobbies, something you already enjoy doing, and see about earning a little money with it. At the time, his wife had a small collection of Hello Kitty items so when she asked — Hello Kitty? — he encouraged her.

It was only in hindsight that he realized what a huge mistake that was.

Read More

Topics: In the news

Diagnostic Reviews: Zeroing In on Quality Issues

Posted by Lee Densmer on Thu, Sep 25, 2014 @ 06:52 PM

Your translation project is complete and the work is published or in the queue to go live any day now. What’s the point of paying a vendor to look over the translated content at this point in the process?

Read More

Topics: Localization insider

Transcreation vs. Marketing Translation? How to Choose the Right Approach

Posted by Lee Densmer on Thu, Sep 04, 2014 @ 07:40 PM

Highly branded marketing collateral and web content are designed to evoke specific reactions or emotions from the buyer. We know that what resonates with one market may flop with buyers in another culture or locale. Enterprises want localization companies to create messages appropriate for the new market, maintaining intent, style, voice, tone and context as much as possible.

Read More

Topics: Multilingual marketing

Translation Tech Roundup, August 2014 Edition

Posted by Libor Safar on Wed, Sep 03, 2014 @ 08:15 PM

Do you have your secret decoder ring ready? Because reports from the security sector monitoring nefarious activities revealed that our beloved online tool, Google Translate, is up to far more than translating foreign travel menus. Not that we didn’t know that already!

Read More

Topics: In the news

Which Open Source eCommerce Solution Is Right for Multilingual Shops?

Posted by Tammi L. Coles on Mon, Sep 01, 2014 @ 03:25 PM

With the announcement that Magento Go will be closing its doors in February 2015, eBay Inc. has declared that it will be focusing eCommerce superstar Magento on bigger fish, via both its enterprise and community editions. For some 10,000 small- to mid-size Magento Go users, however, this announcement means that important decisions are ahead regarding platform migration — no easy undertaking when eCommerce content management systems (CMS) vary so dramatically.

Read More

Topics: eCommerce

Search the Moravia Blog

Subscribe via E-mail

Follow Us