The Skeptic's Guide to Reading Speech-to-Speech Translation News

Posted by Renato Beninatto on Fri, Nov 28, 2014 @ 03:27 PM

Every time that one of the big firms in the translation technology space demonstrates some rather impressive innovation, the technology media makers restart the Universal Translator / Babel Fish fantasy machine.

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Topics: In the news

Why Linguistic Quality Assurance Hurts and What To Do About It

Posted by Renato Beninatto on Thu, Nov 27, 2014 @ 02:55 PM

When it comes to products and services, localization buyers are no different than buyers in any other marketplace: quality matters to them. But quality is a big word. In localization especially, quality means a lot of different things to different people and in different stages of the company’s development.

We here at Moravia have put a lot of thought into the quality issue, making it one of our core competencies. We like to take a big picture approach — we look at quality as an ecosystem with many interdependent parts.

But maybe it’s time to dig deeper into what you mean when talking about linguistic quality and how you can build a solid program.

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Topics: Localization insider

Create Your Own Localization Key Performance Indicators

Posted by Lee Densmer on Wed, Nov 26, 2014 @ 05:06 PM

Enterprise procurement teams periodically mandate that corporate buyers investigate how vendors are doing in order to shuffle work to the best-performing vendors. How does a localization manager evaluate program vendors? How do vendors show their clients that their programs have been effective?

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Topics: Localization insider

Spain Loses Latest Round in EU Patent Translation Fight

Posted by Libor Safar on Tue, Nov 25, 2014 @ 05:33 PM

In a decision certainly to be lauded by patent filers, Advocate General Yves Bot of the Court of Justice of the European Union has asked that the court reject Spain’s actions against the unitary patent protection regulations, including the regulation governing its translation arrangements. This is the latest rebuke in a battle that has been waged for more than a decade, with the latest salvos launched by both Spain and Italy in 2012.

With millions at stake, there is just one question that remains: Will the Court end this war once and for all?

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Topics: In the news

3 Absolutes Driving Successful Translation & Localization Strategy

Posted by Renato Beninatto on Fri, Nov 21, 2014 @ 04:45 PM

Is successful localization really just about how companies wrest more return out of their investment in the processes and tools of localization?

Say what you will about translation management systems, file formatting standards, and quality assurance processes, I will continue to insist that global companies cannot win at internationalization without rooting themselves in a people strategy.

Here’s why:

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Topics: Future of Localization

Lego: There Is No Social Media "Management"

Posted by John Norton on Thu, Nov 20, 2014 @ 07:35 PM

A confession: Lego was not a part of my childhood story. At least not directly. Growing up in Dublin during the 70’s and early 80’s, if big brand toys were not available via the local thrift shop, they were pretty unlikely to show up under my family’s Christmas tree.

But that’s the thing of Lego: it seems like no one lets go of Lego products. The Danish toy manufacturer has been producing its signature bricks for more than 80 years, and the brand loyalty of the company’s fans is the envy of the toy industry.

Is anyone really surprised?

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3 Critical Decisions for Start-Ups Entering Foreign Markets

Posted by Libor Safar on Wed, Nov 12, 2014 @ 05:52 PM

Ready to reach the next level?

Your start-up is not just off the ground, it’s winning praise and serious revenue in your home market. You already know, though, that the big money is abroad — you’ve had your eye on the larger players in your sector so you’re well aware that there’s more to winning in this competition than only playing on your home field.

That said, while you know that there’s business to win in foreign markets, you nevertheless have a huge question mark hanging over your head: How do we do it?

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Topics: Localization insider

Amazon Challenges Alibaba for Singles' Day Sales

Posted by Libor Safar on Tue, Nov 11, 2014 @ 07:00 PM

After a blockbuster, history-making IPO in September, Chinese eCommerce giant Alibaba continues to show why it has everything it takes to be the world’s premiere eCommerce marketplace. It has already pulled out all the stops for this year’s Singles’ Day holiday in China. This morning’s earliest reported results showed that just one hour of sales topped what the company achieved in some nine hours on the same day last year.

So why is it that Alibaba, with more than 80 percent of the Chinese B2C market, should be paying close attention to Chinese-market relative upstart

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7 Steps to Transform Your Global Customers into Brand Ambassadors

Posted by Lee Densmer on Thu, Nov 06, 2014 @ 06:30 PM

A woman walks into a bar, orders a drink, and receives poor service that compels her to post a complaint on the bar’s Facebook page. If her post gets ignored, she’s likely never to go back to that bar — and she may share her story to discourage friends from going there. But if her post gets a timely response, like an apology and a voucher for a free drink and appetizer, she’s happy and returns with her friends the next week.

People like to talk and share experiences in-person and — more powerfully, with higher visibility — on social media. Companies that listen and engage in their customers’ conversations have an opportunity to surprise and delight consumers in ways that transform individuals and their social networks into brand supporters, or even brand ambassadors.

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Topics: Localization insider

Translation Technology Roundup, November 2014 Edition

Posted by Tammi Coles on Wed, Nov 05, 2014 @ 06:41 PM

Translation technology can be framed as friend or foe. Here, on the one side, is Deutsche Welle stating that all translations will be accomplished by machine translation engines by 2027, sending all translation professionals to the unemployment line. Here, on the other, is a report of a machine translation error, in which a major retailer published, in Welsh, that it was offering “free erections” at its cash machines. (How do you say “oh my!” in Welsh?)

Of course, there is plenty more of interest in the translation and localization technology space. Read on, language friends!

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Topics: In the news

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