Just last week, I led a webinar on how a smart investment in localization could translate into a company doubling its revenue. This was not an exaggeration: there’s already plenty of evidence that companies that have accepted the business case for localization have realized considerable revenue from foreign markets. And this doesn’t even get to how international sales tend to be significantly more profitable than domestic ones.
Having made my case over 45 minutes, we opened the webinar to participants. The very first question was surprising:
If you had a million dollar budget for localization, where and how would you spend it?Read More