Translation / Localization Industry Forecast 2015

Posted by Renato Beninatto on Fri, Dec 19, 2014 @ 12:08 PM

Moravia’s work with the world’s top brands gives the opportunity for a bird’s-eye view on the major drivers that are shaping the translation and localization industry. We see three that will be setting the pace for 2015. Read More

Topics: Localization insider

Rising Stars: 6 Crucial Qualities of Successful Localization Vendors

Posted by Michael Stevens on Thu, Dec 18, 2014 @ 06:56 PM

Lately I’ve been blogging about super-fast-growing companies that are ready to move their home successes to new markets. Specifically, I’m writing about key attributes of roles in the three-way partnership responsible for taking the company global: the globalization manager, the rising star company itself, and this week: the localization vendor.

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Topics: Localization insider

How Continuous Publishing Is Changing Localization

Posted by Renato Beninatto on Wed, Dec 17, 2014 @ 03:00 PM

After many years of investment and improvement, globalization is now really part of the DNA of today’s global brands. We are seeing buy-in on localization’s priority from different parts of the organization; localization has even become a central function or a shared service in some of them. Most of their localization processes are now standardized. Financial oversight and centralized budgets are in place to address the KPIs for supplier management. And QBRs — quarterly business reviews — are a regular feature of business.

The catalyst for all of these changes to the localization business environment is the reality of continuous publishing and the resulting continuous localization model.

How has it changed us?

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Topics: Information Orchestration

8 Frequent Misconceptions about Translation

Posted by Lee Densmer on Tue, Dec 16, 2014 @ 07:02 PM

As experienced globalization professionals, we have all acquired “tribal knowledge” around our industry through shared anecdotes and personal experiences. Yet, how much of what you know about translation is really true?

Translators and language service providers often face an uphill battle with clients who have misconceptions about translators and the translation profession. After nearly 15 years in the industry, I have collected eight widely held misconceptions about translation and want to set the record straight.

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5 Best Practices of Rising Stars Poised for Explosive Global Growth

Posted by Michael Stevens on Wed, Dec 10, 2014 @ 07:46 PM

Last week I kicked off a series breaking down the pivotal roles required for a super-hot company to go global and go big. My first post focused on key attributes of a globalization manager who has what it takes to bring a rising star to new markets. This post describes qualities of the rising star that must be present for the role to be effective.

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Topics: Localization insider

Translation Memories: Should You Hold Them or Trash Them?

Posted by Renato Beninatto on Tue, Dec 09, 2014 @ 04:25 PM

I sometimes have conversations with clients regarding their investment in translation memories. Hundreds of thousands of dollars. Each year building upon another. But by the time they have brought the result of that investment to us at Moravia they have discovered that they have been simply carrying forward a damaged legacy. This is the result of content that has been handled by a lot of different language services providers over the years, each with different levels of expertise and domain knowledge.

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Topics: Localization insider

Video Localization: How Do I Save Costs With Minimal Impact to Quality?

Posted by Lee Densmer on Mon, Dec 08, 2014 @ 03:27 PM

Moravia Video Lite is an innovative method for designing professional quality business videos that can be then produced and localized at a fraction of traditional costs. In a previous post, we talked about what Video Lite is and why it’s a boon for marketing departments that understand the impact of video but might otherwise shy away from the higher costs of producing standard video.

But do the cost-reduction strategies in Video Lite production generate other “costs” in quality?

We answer your questions!

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Topics: Localization insider

Translation Technology Roundup, December 2014 Edition

Posted by Tammi Coles on Fri, Dec 05, 2014 @ 05:33 PM

This month’s news from the translation tech space takes us from Turkey to India and on to China. Whether you’re looking for your newest translation app or are ready to try out voice tech through beta testing, there’s a little something for everyone.

Read on ...

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Topics: In the news

Marketing Localization: 5 Tips to Create Local Identity for Your Brand

Posted by Lee Densmer on Thu, Dec 04, 2014 @ 06:52 PM

Businesses trying to globalize their brand care a lot about whether their brand “works” in local markets. Do potential customers feel an affinity for the brand? Are they compelled to read the verbiage that describes the brand experience and keep clicking on to a purchase?

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Topics: Global Marketing

Rising Stars: 9 Traits of Highly Effective Globalization Managers

Posted by Michael Stevens on Tue, Dec 02, 2014 @ 07:32 PM

In my career, I’ve been lucky to work with a number of entrepreneurial companies on the fast track toward impacting people around the world with a game-changing product or service.

These companies often have aggressive goals for international growth: Projects with high content volumes, short TAT and many target markets. Structural changes to the program, such as new tools or processes. Innovative new tactics.

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Topics: Localization insider

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