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Moravia’s Top 11 Educational Page-Turners from 2014

Posted by Libor Safar on Fri, Jan 30, 2015 @ 06:33 PM

At Moravia, we love the language industry and we love sharing our experience. (Mum’s the word, we celebrate our 25th anniversary this year.) We always hope that our articles, webinars, and presentations will help the great become even greater. We also hope to help newcomers avoid the painful mistakes others have made. So here is an overview of the most frequently downloaded and viewed educational materials we published in 2014. Have you missed any? Use the links below to get your own copy.

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Topics: Localization insider

Bringing Home the Gold With Localization Centralization

Posted by John Noonan on Thu, Jan 29, 2015 @ 06:06 PM

It is a mythic story. The company of humble local beginnings that grows to national dominance before then flourishing on the international stage. The celebrated growth is nevertheless troubled by infuriating challenges, hurdles that have to be leapt one after the other in the rush to a winning finish.

The realities for many companies are far different from the stories we tell ourselves.

Missing from the gold-medal narratives are the real-life experiences of many companies: daily operational headaches, the unforgiving demands of diverse consumer groups, and the call for an ever-increasing ROI from stakeholders.

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Topics: Localization insider

14 Must Dos for Successful Global Social Media Campaigns

Posted by Lee Densmer on Tue, Jan 27, 2015 @ 06:57 PM

It’s not a question anymore of whether businesses need to take advantage of online social conversations through media channels like Facebook and Twitter. The questions now are how and when. For companies who do this incorrectly, their social media efforts can fall flat. There is no use putting content out there into the cloud if no one reads it. For those who succeed, social channels can increase click-through rates, create brand ambassadors, lower support costs, and increase product sales.

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Topics: Multilingual marketing

Translation Technology Is Not the Solution ... At Least Not Always

Posted by Renato Beninatto on Mon, Jan 26, 2015 @ 07:20 PM

There is no conversation about globalization that does not involve technology. And there can be no conversation about globalization that does not involve translation and localization. But in the same way that translation alone is not always the right solution for your globalization projects, some technology choices can be wrong for your globalization efforts.

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Localization Trends: Moravia’s 11 Hottest Blog Posts of 2014

Posted by Libor Safar on Fri, Jan 23, 2015 @ 07:51 PM

Now that 2015 is in full swing, it's a great time to look back on 2014's hottest localization blog posts. These posts generated the most clicks and shares in 2014, so if you missed them the first time, now's your chance to join the conversation about top localization trends.

We're flattered to say the top two posts were our translation / localization industry forecasts for 2014 and  2015. So naturally, we want to know: how well did our predictions hit the mark? Please take a look and share your comments.

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Topics: Localization insider

Ten Career-Stifling Blunders of Translation Rookies

Posted by Lee Densmer on Thu, Jan 22, 2015 @ 06:15 PM

Like any freelancer, translators may find it hard to fill up their schedules and balance their workloads — especially during startup mode. Sure, you’ve got the language skills, but busy translators need to acquire skills like self-promotion, networking, pricing and even gaining confidence in your experience. Without the soft skills, you might wind up sitting in your armchair counting the days you can survive between paychecks.

The Global Translation Institute’s Rafael Albuquerque published a translator training video discussing 5 rookie mistakes translators often make: taking on too many assignments, lack of cultural knowledge, being generic, stretching the truth and forgetting about your community.

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Topics: Localization insider

5 Keys to Localization ROI

Posted by Libor Safar on Wed, Jan 21, 2015 @ 07:59 PM

You do not have to be a globalization genius to otherwise understand the value of strategic localization investment. With so many language markets and so many content choices, not only would a poorly coordinated effort be a punch to your bottom line, it would likely come back to you as damning feedback from consumers worldwide. In this age of social media, who can afford that kind of blow to their brand’s reputation?

So having made the commitment to language localization, how can your company win the kind of return on investment as seen by the world’s best global brands?

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Topics: Localization insider

Best Practices in Translation & Localization Program Management

Posted by Li Murty on Tue, Jan 20, 2015 @ 08:08 PM

Localization program management has always been a particularly dynamic, multifaceted career choice — what, with the range of global stakeholders, the infinite variety of local preferences to anticipate, and the constant shuffle of cost, time and quality constraints. Increasing demands for real-time, multi-channel multi-lingual content means the job is only getting more intense.

So how do the top global brands structure localization programs for success? What best practices can your company adopt to optimize translation and localization program investments?

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Topics: Localization insider

The 3 Absolutes for Multilingual SEO Success

Posted by Libor Safar on Mon, Jan 19, 2015 @ 03:58 PM

The social-driven Internet continues to provide opportunities for global companies to deliver increasingly personalized and targeted content to consumers worldwide. While offering multilingual content is the most obvious choice, you can wrest far more value from your website translation investment by matching it with strategic Multilingual SEO.

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Topics: Multilingual marketing

Translation Style Isn't Unique, And That's A Good Thing!

Posted by Renato Beninatto on Fri, Jan 16, 2015 @ 03:11 PM

Fast-growing rising stars are innovators and, as such, they rarely take the exact same path to global markets. But that doesn't mean every global company needs to innovate its own unique translation style, tone, and voice.

It's almost never worth the time and budget investment to create terminology and style from scratch — especially since pioneering tech companies like Microsoft, Apple, and Google have made their standards available to the public.

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Topics: Localization insider

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