Blog

Is Skype Translator a Threat to the Translation and Interpreting Sector?

Posted by Acacia Decker on Thu, May 28, 2015 @ 09:50 PM

From Silicon Valley to Shanghai, companies attempting to reach customers worldwide face a common problem: language barriers. The holy grail of language solutions — immediate, error-free interpretation of human speech in multiple languages — remains undiscovered. But even as researchers reach into the future, global business demands solutions that are available today.

Read More

Topics: Localization insider

8 Features of Terminology Management Systems We Really Love

Posted by Libor Safar on Tue, May 26, 2015 @ 06:49 PM

Content flows around the world. How do you manage it all while honoring the “voice” that is your brand?

Read More

Topics: Localization insider

How to Get Your Boss to Prioritize Localization Investments

Posted by Libor Safar on Wed, May 20, 2015 @ 08:43 PM

The world’s most successful companies localize their products and services into the languages of consumers worldwide.

There. Tell that to your boss. Emphasize the prospect of increasing revenue streams by several orders of magnitude via loyal relationships with international buyers. But if that’s somehow not enough to convince your executives that the return is indeed worth the investment, here’s some more evidence showing translation and localization may be your company’s best bet for success on the global stage.

Read More

Topics: Localization insider

4 Goals of Successful Localization in Travel and Hospitality (And How to Measure Them)

Posted by Libor Safar on Mon, May 18, 2015 @ 06:08 PM

Travel and hospitality is one of the most fiercely competitive spaces in the e-commerce world, with one of its notable characteristics being the number and variety of parties that sell exactly the same product for the same price. In this environment, advantages other than price point can make a significant difference to performance, and this post aims to explain how high-quality localization can provide one such effective advantage for B2C sales channel in this industry — and in many others too.

Read More

Topics: Multilingual marketing

Localization Metrics 201: Moving Beyond the Basics for Optimization

Posted by Erik Vogt on Thu, May 14, 2015 @ 08:15 PM

In my last post, Localization Metrics 101: A Crash Course in the Basics, I proposed that tracking basic indicators like on-time deliveries, average language quality scores, and throughput were vital to establishing a solid localization program. Once you have gotten these basics down — especially narrowing your focus to the metrics that are important to your own unique strategy — you can turn your attention to Level 200 issues.

Read More

Topics: Localization insider

How to Screen Transcreation and Marketing Translation Specialists

Posted by Meg Muran on Wed, May 13, 2015 @ 07:44 PM

If you think transcreation is the domain of only the trendiest consumer brands, think again: we’re seeing a spike in transcreation demand from a number of giants in business-to-business technology and life sciences, let alone consumer sectors like retail and hospitality.

Between the heightened transcreation demand and the evolution of marketing localization in recent years, it’s time to share a few insights that should help you identify and source the right talent for your program.

Read More

Topics: Localization insider

Translation Tech Roundup, May 2015 Edition

Posted by Tammi Coles on Tue, May 12, 2015 @ 06:31 PM

Welcome to this month’s translation technology roundup, in which we enjoy the joys of the world’s firsts — ooh, a multilingual robot! — alongside news of exciting language developments in the tools we already know and love.

Read on ...

Read More

Topics: In the news

3 Reasons Companies Fail at Agile Localization

Posted by Libor Safar on Thu, May 07, 2015 @ 07:40 PM

It has been over 14 years since the Agile Software Development Manifesto was published. At its heart were a set of values that, while still guiding the software development space, have changed the ways that many industries do work. The manifesto called for an end to the heavy, document-laden, slow bureaucracy-driven processes in exchange for light, dynamic, and consumer-driven approaches to work. And who could argue with that?

Read More

Topics: Agile localization

How to Create an Effective Localization Dashboard

Posted by Erik Vogt on Wed, May 06, 2015 @ 07:23 PM

What is a dashboard? As it is commonly understood, a dashboard is a panel on which important information is visually presented. When you’re in the driver’s seat of your car, that dashboard tells you, among other things, how fast you’re driving, how much fuel is in the tank, and whether or not there is sufficient oil pressure to protect the engine. The dashboard provides key information at a glance so that you, as a driver, can enjoy a smooth and safe ride to your destination.

Read More

Topics: Localization insider

Mobile Retail Data Shows Alibaba, China Lead the Way

Posted by Erik Vogt on Tue, May 05, 2015 @ 07:53 PM

The term m-commerce has been around since at least 1997, when the very first Global Mobile Commerce Forum was held in London. The Forum brought together representatives of major mobile telecom service providers, cell phone manufacturers, credit card companies, and retailers to form collaborations for the provision of goods and services sold via wireless technology.

Read More

Topics: Multilingual marketing

Search the Moravia Blog

Subscribe via E-mail

Follow Us