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Das Handy? How Germany Wins, Fails at Mobile Marketing

Posted by Tammi L. Coles on Thu, Sep 22, 2016 @ 02:01 PM

Today the Mobile Marketing Association (MMA) officially launches its German chapter. We spoke with one of its co-founders and German mobile marketing expert, Daniel Rieber of adsquare, about the opportunities and challenges of mobile marketing for the German market.

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Topics: Multilingual Mobile

What LSPs Say vs. Mean: SEO Localization

Posted by Tucker Johnson on Wed, Sep 21, 2016 @ 04:50 PM

In this blog series, we discuss terms and phrases often used by LSPs (language service providers) that form common industry parlance on both the buy and supply sides. Note that these are not specific to any LSP, nor is it our purpose to put down our peers and claim high ground (indeed, I am guilty of these myself more often than not).

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Topics: Localization 101

An Ecosystem for Language Professionals to Help Bridge the Gap

Posted by Winnie Heh on Tue, Sep 20, 2016 @ 07:56 PM

In my career, I have been an interpreter, a trainer, and a business executive in the language services industry. A year ago, I returned to my alma mater, the Middlebury Institute of International Studies at Monterey, as a Career and Academic Advisor specializing in the translation and interpretation programs. As a parent and Career Advisor, I care deeply about helping our young professionals reach their career goals in the language industry.

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Topics: In the News

Rakuten’s Global Mindset: Should You Also “Englishnize”?

Posted by Vijayalaxmi Hegde on Mon, Sep 19, 2016 @ 06:03 PM

It’s been six years since Rakuten Englishnized. This ambitious Japanese ecommerce company with stakes in businesses as diverse as Pinterest and Lyft, as well as other ecommerce firms, launched mandatory Englishnization in March 2010.

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Topics: In the News

What LSPs Say vs. Mean: The Watering Down of “Localization”

Posted by Tucker Johnson on Thu, Sep 15, 2016 @ 07:45 PM

I have the privilege of working with lots of new clients at Moravia. This means that I can find myself talking to people with decades more experience than myself one day, and the next day talking to a green marketing manager who is trying to get their head around this whole localization thing. In my experience engaging with clients large and small, experienced and inexperienced, I have noticed that there are some terms or concepts that are inevitably discussed, but which are either consistently used incorrectly, or not fully understood.

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Topics: Localization 101

What about Sales? [Podcast]

Posted by Libor Safar on Wed, Sep 14, 2016 @ 03:31 PM

No one in the localization business needs to be told language services can be hard to sell — regardless of whether you’re selling to a highly knowledgeable prospect or someone who knows nothing whatsoever about translation.

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Topics: Podcast

Why Inbound Marketing May Be a Tough Sell in Japan

Posted by Doug McGowan on Tue, Sep 13, 2016 @ 05:36 PM

Inbound marketing pioneer HubSpot held its “Grow with HubSpot” event on September 8th as part of its Tokyo office grand opening inaugural celebration. HubSpot CEO Brian Halligan was there, reenacting a sumo bout that took place years ago to express his future hopes for change in marketing practices in Japan. Will it happen, or will the status quo prevail as it often does in the land of the rising sun?

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Topics: Localization Insider

Marketing to Vietnam: Tough But Rewarding

Posted by Vijayalaxmi Hegde on Mon, Sep 12, 2016 @ 06:47 PM

This is the first in our blog series of mini marketing guides for different countries. In this series, we’ll explore a variety of market conditions related to demographic profile, industries or companies that are doing well (or not), consumer preferences and how they affect localization, and more. Today, we’re looking at Vietnam.

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Topics: Mini Marketing Guides

As Facebook Courts Africa, A Satellite Crashes in Florida

Posted by Tammi L. Coles on Fri, Sep 09, 2016 @ 07:46 PM

In just the past two weeks, Facebook CEO Mark Zuckerberg made headlines with surprise visits to Nigeria and Kenya — his first to sub-Saharan Africa. He met with senior political officials (for which he shed his characteristic t-shirt and jeans for a suit and tie) …

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Topics: In the News

Follow the Money: How Payment and Money Transfer Companies Globalize

Posted by Vijayalaxmi Hegde on Tue, Sep 06, 2016 @ 08:20 PM

Digital money can be local as well as international. Domestically, digital money or digital wallets are used to make payments at your local store, paying bills, or sending money to friends or family living in different parts of the same country. The latter crosses borders mainly for three reasons: remittances (money that immigrants send back home to their families), payments at merchant sites, and payments for professional services.

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Topics: Localization 101