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Survival Guide to Japanese Social Media

Posted by Doug McGowan on Mon, Dec 05, 2016 @ 02:40 PM

The 2016 US presidential race proved that social media is an important marketing tool. And unlike China, where social media exists in its own unique ecosystem, Japanese social media is similar to the western world — with some important differences. 

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Topics: Localization Insider

The Hike Growth Story: Going Local All the Way

Posted by Vijayalaxmi Hegde on Thu, Dec 01, 2016 @ 03:41 PM

Hike Messenger is one of a select group of Indian startups to recently join the unicorn pack — companies valued at at least $1 billion. In the last round of $175 million funding in August, it was backed by the big names of messaging like Tencent, owner of WeChat, and manufacturing firm Foxconn. Hike is also perhaps the fastest Indian company to become a unicorn, and certainly the only one among its peers to not yet have a monetization model.

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Topics: In the News

Marketing in Canada: Officially Bilingual, Proudly Multicultural

Posted by Kathrin Bussmann on Wed, Nov 30, 2016 @ 02:40 PM

We all know Kathrin Bussmann as the founder of Verbaccino and host of The Worldly Marketer Podcast, where she invites expert guests to talk about global marketing issues. But since that podcast series is produced in Canada, Kathrin offered up a behind-the-scenes look at what it takes to succeed in that officially bilingual, proudly multicultural country.

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Topics: In the News

Transliterwhat?

Posted by Jill Polanycia on Mon, Nov 28, 2016 @ 06:30 PM

For 500 points, the question is: what is transliteration, and when would I ever use it?

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Topics: Localization 101

Leveraging Comics for Your Marketing in Japan

Posted by Doug McGowan on Thu, Nov 24, 2016 @ 01:40 PM

Comics are for kids, right? Well, in many places around the world, that would be correct. But in Japan, the manga style of cartoon or comic can be your key to unlock the market.

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Topics: Localization Insider

Unpacking Localization Strategies for a Global Hospitality Brand [Podcast]

Posted by Libor Safar on Wed, Nov 23, 2016 @ 07:08 PM

Hospitality could very well be the ultimate global industry, and with 5,700 properties in 110 countries around the world, Marriott International is among the world’s most recognized and respected global hospitality brands.

A good part of Marriott’s globalization strategy is based on the real-world experience, testing and insights that come from Sonia Zamborsky, who oversees the company’s multilingual websites and is responsible for the quality of Marriott’s digital content translations.

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Topics: Podcast

Five Things You Need to Know About Localizing into Swedish

Posted by Vijayalaxmi Hegde on Mon, Nov 21, 2016 @ 05:22 PM

This is the second post in our language series, sourced from our experts at Moravia Linguistic Services (MLS). Read on to learn some fun facts about the evolution of the Swedish language and how they affect localization.

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Topics: Localization 101

Why Moravia Launched a Japanese Blog (and Maybe Why You Should Too)

Posted by Doug McGowan on Wed, Nov 16, 2016 @ 02:44 PM

When considering a new Asian market to enter, it seems all eyes bypass Japan and focus directly on China. With its double-digit growth and rising incomes, it makes sense, right? But let us remember that Japan still remains the third largest economy in the world, with some major buying power bolstered by a resilient currency that refuses to stay down. So if you have something interesting to sell, looking at Japan can be well worth your while.

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Topics: Localization Insider

Marketing to Indonesia: Fast and Fragmented Are the Rules of the Game

Posted by Vijayalaxmi Hegde on Mon, Nov 14, 2016 @ 05:02 PM

17,000 islands, 700 languages and dialects, 300 ethnicities. That’s Indonesia for you. The country’s geography and ethnic and linguistic diversity should give you some inkling about the complexity of marketing there.

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Topics: Mini Marketing Guides

Six Keys to Supply Chain Management for Continuous Localization

Posted by Lee Densmer on Fri, Nov 11, 2016 @ 01:40 PM

Continuous localization is the only way to meet the needs of a market that demands that a localized product be released at or near the same time as the core product.

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Topics: Agile Localization