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Oh, The Places You'll Go: Transcreation Lessons From Dr. Seuss

Posted by Douglas Green on Fri, Jul 31, 2015 @ 07:06 PM

This week, Theodore Geisel's estate has released “What Pet Should I Get?” — much to the delight of kids and parents the world over who’ve fallen in love with the characteristic sing-song nonsense style.

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Topics: transcreation

Why We Emoji — Conquering the Digital World, One Smiley at a Time

Posted by Libor Safar on Wed, Jul 29, 2015 @ 08:01 PM

It started with a colon and a parenthesis. Maybe a hyphen, for the detail-oriented, or a semicolon instead of the colon, for when you felt playful. Then, the humble smiley multiplied into a range of expressions, and someone somewhere dubbed them “emoticons.”

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Topics: In the news

Companies, Are You Losing Money from Poor After-Sales Support?

Posted by Renato Beninatto on Tue, Jul 28, 2015 @ 03:42 PM

Are you taking care of your customers after the sale?

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Topics: Multilingual marketing

How to Centralize Your Localization Program in 7 Steps

Posted by Lee Densmer on Mon, Jul 27, 2015 @ 08:44 PM

At a certain point, global enterprises with many different types of content, many stakeholders, and frequent projects abandon their decentralized localization models in pursuit of the cost efficiencies, consistency, and time-saving benefits of program centralization.

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Topics: Localization insider

6 Portuguese Phrases that You Should Memorize for the 2016 Olympic Games in Rio

Posted by Renato Beninatto on Fri, Jul 24, 2015 @ 03:17 PM

With Paris tossing its hat in the ring, the fight for the location of the 2024 Olympic Games continues to heat up. Of course, the clock is now counting down to the next Games, which will be held in Brazil’s marvelous city, Rio de Janeiro, in 2016.

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Topics: In the news

Voice Lessons: How to Strengthen Your Global Brand Voice

Posted by Meg Muran on Wed, Jul 22, 2015 @ 07:14 PM

Let’s assume you have a strong brand voice in your home market — one that’s designed and carefully managed to tell your target audiences, “Hey, we get you.” But does that tone come through in your marketing translations? If not, here are a few ways to tighten up your global brand voice.

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Internet Trends 2015 Report: Translation Remains a Must for Global Business

Posted by Libor Safar on Tue, Jul 21, 2015 @ 03:18 PM

Mary Meeker’s yearly Internet Trends 2015 report is out, and its 196 pages carry a clear message. Smart businesses have access to potential customers around the world, and one of the gaps they must bridge is language difference.

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Topics: Multilingual marketing

Teamwork in the Tour de France: 5 French Terms Your Team Should Know (and Remember All Year Round)

Posted by Tammi Coles on Fri, Jul 17, 2015 @ 07:18 PM

The Tour de France is big business. This year’s Tour is the competition’s 102nd edition, and as of 2013, according to the French newspaper Le Monde, the Tour was viewed by 1 to 3.5 billion people in 190 countries (article in French). One of the French teams’ sponsors told Le Monde that in 2011, for an investment of €8.3 million, it received the equivalent of €63 million of publicity. To the uninitiated, cycling may seem like an individual sport. After all, when a big race like the Tour de France concludes, one victorious rider’s name and photo is all over the front pages.

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Topics: In the news

Are Your Out-of-Date TMs Compromising Your Localization Effort?

Posted by Lee Densmer on Thu, Jul 16, 2015 @ 06:03 PM

Your Translation Memory (TM) could really be holding you back. It could be introducing quality issues that impact user satisfaction and brand perception. Your TM should be your best linguistic asset but, if it’s old, it may not be the friend you want it to be.

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Topics: Localization insider

Summer Reading: Moravia’s Most Popular Blog Posts

Posted by Libor Safar on Wed, Jul 15, 2015 @ 06:42 PM

Whether you’re chained to your desk seeking inspiration or searching for a good vacation read, we’ve got you covered. Catch up on Moravia’s most popular blog posts from the last three months.

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Topics: Localization insider

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