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Are There High-Resolution and Low-Resolution Languages? [Deep Dive]

Posted by Marina Pantcheva on Mon, Aug 29, 2016 @ 05:33 PM

Few people who’ve ever dealt with language have been spared from hearing the linguistic myth about the Eskimo language having a few dozen (or, according to some bold sources, up to a hundred) words for snow. Upon hearing this mindboggling and deeply wrong linguistic claim, non-Eskimo speakers, struck with awe at the number of conceptual distinctions Eskimos can allegedly encode into their vocabulary, scornfully frown at the pathetically all-inclusive English snow. Eskimo speakers, in turn, are most likely struck by their incapability to identify those dozens of words for snow in their own language.

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Topics: Deep Dive

No Such Thing as a Global Tastebud: Five Successful Product Adaptations

Posted by Lee Densmer on Thu, Aug 25, 2016 @ 06:19 PM

For those of you who have ducked into a local Kentucky Fried Chicken during travels abroad hoping for familiar food, you may have been surprised or even disappointed. Kentucky Fried Chicken, like other brands who have successfully sold their products worldwide, have changed their offerings over the years for new markets — matching local preferences and, in doing so, deviating substantially from the original.

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Topics: In the News

Language as a Consumer Right in India? Yes, the Day Is Near [Deep Dive]

Posted by Vijayalaxmi Hegde on Wed, Aug 24, 2016 @ 06:49 PM

A couple of months ago, I wrote about how companies are ignoring translation in India and thereby not tapping a substantial potential of the market — a market that continues to be wooed by international market leaders as well as one in which domestic startups regularly attract investment from Silicon Valley. A reader then remarked that the companies must surely know what their customers want. And, if by their market research, they found it wasn’t necessary to serve in the local language, they wouldn’t.

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Topics: Deep Dive

How Machines Help Milk English for What It’s Worth — Linguistically

Posted by Doug McGowan on Thu, Aug 18, 2016 @ 06:16 PM

High-resolution, low-context English is already the preferred pivot language for multilingual localization. But recent advances in computer science and linguistics now enable us to get much more out of the English language — and thus help improve automatic natural-language translation and speech recognition.

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Topics: In the News

Why Don’t Journalists Use Professional Translators? A Conversation with Lane Greene [Podcast]

Posted by Libor Safar on Wed, Aug 17, 2016 @ 04:03 PM

Journalists. We rely on them for the inside scoop on everything from the economy, to the environment, and even the day’s light-hearted headlines. But when it comes to delivering the facts, most journalists only rely on sources in their native languages…not on professional translations.

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Topics: Podcast

10 Ways to Delight the Digital Traveler [Infographic]

Posted by Libor Safar on Tue, Aug 16, 2016 @ 06:49 PM

Whether traveling for business or pleasure, shoppers must feel confident in the plans they book from afar: they won’t buy what they can’t fully envision, let alone find online. So how can travel and hospitality companies optimize the purchase journey for savvy online travel planners who bring diverse cultural expectations to the experience?

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Topics: Travel and Leisure Translation

Truly Global: The One Globalization Guidebook You Can’t Miss [Book Review]

Posted by Vijayalaxmi Hegde on Fri, Aug 12, 2016 @ 01:20 PM

Anna Schlegel is perhaps one of the most qualified people to write the book that she did: Truly Global (The Theory and Practice of Bringing Your Company to International Markets). From her multicultural upbringing, to her extensive experience working in companies that excelled in taking their products global, to the fact that she led the globalization teams in some of those companies — this book was waiting to be written by her.

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Topics: Localization Strategy

Three Ways to Improve Training Content Localization

Posted by Frank van Bommel on Thu, Aug 11, 2016 @ 02:05 PM

As humans, we are constantly learning. Your customers want to learn about the features of your product or service. Your sales team wants to get up to speed about the latest innovations in your new release. Your company’s support units need to know your product inside-out to deliver great service to customers. Finally, your employees may want to familiarize themselves with the new systems you are implementing.

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Topics: Localization 101

What Global Can Learn from Local

Posted by Vijayalaxmi Hegde on Tue, Aug 09, 2016 @ 05:16 PM

There are the big name disruptors, and then there are those who disrupt them. This is what makes the world of business fascinating: that you can’t stop learning and that you will never know for sure what works where. Small, local businesses often find it difficult to compete with multinational companies, but sometimes they score, too.

In this post, we try to explore what local businesses can teach their global counterparts? What makes a local or national company hold its own against the Goliaths of international business?

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Topics: Localization 101

Chief Marketing Officers: Localization Is Your Friend

Posted by Vijayalaxmi Hegde on Thu, Aug 04, 2016 @ 06:10 PM

Irrespective of which industry you belong to, every company today is a publishing company. And, when you start going global, so must your content. This is where localization steps in, and this is why Chief Marketing Officers (CMOs) need to understand localization.

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Topics: Localization 101